Marketing Offline

Posted by on Mar 23, 2017 in Copywriting | 0 comments

Marketing Offline

Do you cringe at the idea of promoting your business through social media?  Mei Pak, the owner and personality behind Creative Hive Co. offers a fantastic series of Quick Win videos on her YouTube channel.  In this video, she acknowledges the difficulty of connecting with your shoppers online and offers you a few ideas of how to incorporate minimal social media involvement while still promoting your business in tangible ways.  Don’t get me wrong:  Social media is important.  The thing is, there are many...

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First Weekend With Pippin

Posted by on Mar 20, 2017 in Copywriting | 1 comment

First Weekend With Pippin

I am officially back in the office after taking a few days off to bring home Pippin the puppy! I will admit: It was nice being unplugged for the weekend. I very rarely take time off, as you well know, and so the first twelve hours was really difficult for me. I needed the time to finish puppy proofing the apartment and getting last minute supplies. We met Pippin and his brother and had the ability to pick between the two of them. Pippin pounced, barked at his dad in defiance, and immediately stole our hearts. We...

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Bringing Home Pippin

Posted by on Mar 17, 2017 in Copywriting | 2 comments

Bringing Home Pippin

Tomorrow, my life changes forever. Tomorrow, I will be bringing home Pippin our new eight-week old lab. Sean and I have been wanting a dog for a very long time and it’s only recently that the stars have aligned to make this dream come true. We’ve spent the last few weeks doing everything in our power to puppy proof our home (ha!), reading a ton of books on raising puppies and encouraging healthy habits in dogs, and arranging socialization opportunities once he comes home. Some of you might remember...

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Easter SEO: 2017 Keywords

Posted by on Mar 15, 2017 in Copywriting | 0 comments

Easter SEO:  2017 Keywords

Saint Patrick’s will be here and gone before you know it so that means you should be turning your eyes to the next major holiday.  Easter is celebrated on Sunday April 16th this year (2017) and that means you have just about thirty days to get your goods into the hands of consumers.  Generally speaking, I do recommend advertising your holiday products a few months in advance but if you are a last minute up-dater then this list of general Easter keywords might come in handy.  As always, this is a general...

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Breaking Down Etsy Categories

Posted by on Mar 13, 2017 in Copywriting | 0 comments

Breaking Down Etsy Categories

When you set up a product listing on Etsy, you have the option to specify the category of your product. Etsy has been going through a lot of changes recently and have updated their master list of options based on customer feedback. They created fifteen main categories which are then further split up into different options. Buyers are able to sort through categories to find the item they are looking for with greater efficacy so it makes sense to utilize these filters appropriately. Etsy encourages all sellers to...

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2017 Wedding Flower Trends

Posted by on Mar 10, 2017 in Copywriting | 0 comments

2017 Wedding Flower Trends

I love flowers.  I wish I had the skills to do flower arrangements but I don’t.  Don’t even get me started on succulents because I could gush over them for hours.  This video is a little bit out of the ordinary for my blog but I think there’s some good information here other than my desire to watch flower arrangements. This short clip reviews the 2017 trends for floral centerpieces but they also talk about matching personalities to styles.  How do you evaluate your customers preferences when it...

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