Why I Quit and Why You Should Too

Posted by on Dec 10, 2018 in Copywriting | 8 comments

Why I Quit and Why You Should Too

I quit. Life took a turn, as it often does, and I found myself wondering about finally putting The Write Assistant to sleep. You see, I’ve been doing this for a long time now and as we get older, things change. We all get tired but sometimes we get sick too. I unfortunately did get sick, again, this year and I have been trying to hide it for as long as possible. We can only hide from so long. After being faced with burning the candle at both ends for far too long, I made a decision: I quit. It was...

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Etsy Shocks Sellers with Fee Updates

Posted by on Jun 15, 2018 in Copywriting | 3 comments

Etsy Shocks Sellers with Fee Updates

Yesterday, a collective sigh (and in some cases, scream) went up from the Etsy community. When I opened my email, I wasn’t expecting an update from Etsy and I certainly wasn’t expecting such a large reaction when I shared the direct links on my Facebook page and VIP coaching group. Long story short, Etsy is rolling out some updated fee schedules in an attempt to convince sellers that they will be getting more robust seller tools. While I am refraining from commenting with my opinion until more...

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Etsy Helps Sellers Close The Deal – Coupon Update!

Posted by on Apr 11, 2018 in Copywriting | 2 comments

Etsy Helps Sellers Close The Deal – Coupon Update!

Hold the phone, you guys! Etsy literally just announced an incredibly exciting new feature. It’s no secret that customers will sometimes put items into their electronic shopping carts only to click away, get distracted, and never come back. Most major companies use bounce back coupons as a way to entice customers to convert. One of my favorite brands, Lush, always sends a follow up email within a few hours if I put an item in my cart but don’t follow through. If that doesn’t work, they send...

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Easter Giveaway – No Joke!

Posted by on Apr 1, 2018 in Copywriting | 0 comments

Easter Giveaway – No Joke!

It’s been far, far too long since I’ve posted and for that, I must apologize. You see, life often gets wild when we least expect it and sometimes it can be difficult to juggle multiple balls at once.  We had a few health scares in the family and, well, tax season is upon us so that’s always an overwhelming time for entrepreneurs. Chances are, if you are reading this, you’ve been in a similar situation. You’re doing the best you can and then BOOM! LIFE! It happens. BUT! That...

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Shamrock Your SEO: St. Patrick’s Day Keyword List

Posted by on Feb 15, 2018 in Copywriting | 5 comments

Shamrock Your SEO: St. Patrick’s Day Keyword List

Each year, I publish keyword lists for the major holidays and now that Valentine’s Day is over, the next big one is St. Patrick’s Day. I love St. Patrick’s Day. While my mother was born on St. Patrick’s Day and my surname is Kelly, I’m not actually Irish. I’m more of a mixture of German and Hungarian ancestry, but I suppose the jury is still out until I get my Ancestry.com results! Saint Patrick’s Day is a wonderful holiday filled with parades, shamrocks, golden coins...

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Why Won’t You Break The Law For Me??

Posted by on Jan 12, 2018 in Copywriting | 4 comments

Why Won’t You Break The Law For Me??

Sometimes, potential clients ask me to break the law. I always decline these orders. If you’re a handmade seller, artisan, or craftsperson then you know how difficult it can be to dream up a design, fine tune the conceptualization, source the materials, understand and execute the techniques, and then bring it to fruition. Next comes photography, SEO research, copywriting, and marketing. If you are lucky enough to develop a crowd-winning design, then the possibility of copycats may arise. How many times have...

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