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To Be An American

Posted by on Sep 11, 2017 in Copywriting | 0 comments

To Be An American

I’ve tried to start this blog post at least three different times. I stare at the blank screen, type a few words, and then hit the back button until there is nothing but empty space. Normally, I’m not at a loss for words. After all, it is my job to find the words that others are struggling to identify. Today marks the sixteenth anniversary of the 9/11 attacks in the United States and I still don’t quite know how to address them. I remember exactly where I was when the first plane hit, I remember watching everyone around me...

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Postal Service Disruptions

Posted by on Sep 7, 2017 in Copywriting | 0 comments

Postal Service Disruptions

With much of the country (the United States) facing various natural disasters, the United States Postal Service has updated their website to reflect service disruptions. Our country is in the unique position to be facing several major catastrophes at once, and it is my goal to offer support and information to handmade sellers everywhere. Over the next few days, I will be covering Hurricane Irma and the other issues to the best of my abilities, and offering assistance to sellers affected. On September 6th, the USPS posted the following link to...

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Thanksgiving SEO: Free Keyword List

Posted by on Sep 1, 2017 in Copywriting | 0 comments

Thanksgiving SEO:  Free Keyword List

It’s Labor Day weekend so that means there is only one thing to talk about: Thanksgiving! That’s right, I’m going to be talking turkey on today’s installation of The Write Assistant blog. For each holiday, I try to publish a general list of keywords to help my followers out. These keywords are based on top trending phrases for the season and should be used only if they are applicable to your products. If you would like a little more personal help for your keywords, I do offer title and tag packages starting as low as...

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Talking Through Tragedy: Customer Service During Disasters

Posted by on Aug 30, 2017 in Copywriting | 3 comments

Talking Through Tragedy:  Customer Service During Disasters

We have all been impacted by the horrific scenes of Hurricane Harvey over the last few days.  There are many worthy charities that are working hard to directly improve the situations of those affected by the storm on the ground.  While I have been out on vacation, when I came home I had multiple requests in my inbox asking for help.  They weren’t asking for money or donations, but rather asking for a small sliver of kindness.  These people were small business owners facing unimaginable difficulties as they weathered the storm and they...

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Vacation Reminder

Posted by on Aug 26, 2017 in Copywriting | 0 comments

Vacation Reminder

Happy Saturday! I know things have been a little quiet lately in The Write Assistant universe, but that’s because we’ve been enjoying the last of our summer. I hope you’ve found a way to squeeze in some “you time”.  Over the next several days, I’m going to get even quieter because Sean and I are primitive camping in the Adirondacks until Wednesday August 30th. This means that I will be without a cell phone, no internet, and absolutely no Twitter! It will be, in a word, glorious. All kidding aside, I wanted...

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The Art of Entrepreneurship

Posted by on Aug 23, 2017 in Copywriting | 0 comments

The Art of Entrepreneurship

I thought it would be nice to share a TedTalk that focuses on the art of entrepreneurship. This wonderful twenty minute discussion was posted in 2012 but still holds quite a lot of relevance for my followers today.  The caption under the video details Julie Meyer and her credentials so make sure to check it out and then push play:...

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Free Keyword List: 2017 Back To School Season

Posted by on Aug 21, 2017 in Copywriting | 0 comments

Free Keyword List:  2017 Back To School Season

Chances are, if you have children you are gearing up for the Back to School season!  If you’re a handmade seller, that means you too are paying attention to things like apples, pens, and pencils.  This season marks the beginning of the pre-holiday rush so I highly recommend you start incorporating keywords targeting these customers if you haven’t already.  It’s been awhile since I published my last complimentary keyword list, so I figured there was no time like the present.  If you are really struggling with your keyword...

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The Secret to Sweet Success: Customer Service

Posted by on Aug 11, 2017 in Copywriting | 0 comments

The Secret to Sweet Success:  Customer Service

I spend a lot of time counseling my clients on how to approach customer service in the digital world. After all, everything you type ends up either falling into one of three categories: Copy, content, or direct communication. Facebook offers a way to present all three of these types of writing to your customers and I will often follow other business pages to get a sense of how they are conducting themselves online. If you spend any time on my blog or social channels at all then you know I’m a foodie. My Twitter account even includes a...

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Using Color To Make Your Brand Blossom!

Posted by on Aug 9, 2017 in Copywriting | 2 comments

Using Color To Make Your Brand Blossom!

Blue is associated with trust, wisdom, and knowledge. It’s why I used teal as one of my main colors in my branding scheme.  By pairing it with coffee and cream (my literal writing muses), I’ve created a brand palette that speaks to me and, hopefully, my target audience.  Clients that seek me out do so because I can offer them education, empowerment, and bite-sized pieces of knowledge that they can apply to their business.  While I have come to be rather fond of the color blue over the years, my favorite color is purple....

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Why Dunkin Donuts Might Be Going Away Forever

Posted by on Aug 7, 2017 in Copywriting | 1 comment

Why Dunkin Donuts Might Be Going Away Forever

If you live on the East coast, you know Dunkin. After all, American runs on Dunkin. Right? Maybe. The company behind Dunkin Donuts, Dunkin Brands is considering changing the way we think about this great pink and orange giant forever. They are considering changing the name of the company and simply cropping out the donuts! They aren’t going to be getting rid of the pastries, but they are going to slice the company name in half to see how consumers respond. Why? It’s actually pretty interesting. Danny Cox of Inquistr wrote an...

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