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Etsy Shocks Sellers with Fee Updates

Posted by on Jun 15, 2018 in Copywriting | 2 comments

Etsy Shocks Sellers with Fee Updates

Yesterday, a collective sigh (and in some cases, scream) went up from the Etsy community. When I opened my email, I wasn’t expecting an update from Etsy and I certainly wasn’t expecting such a large reaction when I shared the direct links on my Facebook page and VIP coaching group. Long story short, Etsy is rolling out some updated fee schedules in an attempt to convince sellers that they will be getting more robust seller tools. While I am refraining from commenting with my opinion until more information is known, the opinions of...

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Etsy Helps Sellers Close The Deal – Coupon Update!

Posted by on Apr 11, 2018 in Copywriting | 2 comments

Etsy Helps Sellers Close The Deal – Coupon Update!

Hold the phone, you guys! Etsy literally just announced an incredibly exciting new feature. It’s no secret that customers will sometimes put items into their electronic shopping carts only to click away, get distracted, and never come back. Most major companies use bounce back coupons as a way to entice customers to convert. One of my favorite brands, Lush, always sends a follow up email within a few hours if I put an item in my cart but don’t follow through. If that doesn’t work, they send another reminder the next day....

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Easter Giveaway – No Joke!

Posted by on Apr 1, 2018 in Copywriting | 0 comments

Easter Giveaway – No Joke!

It’s been far, far too long since I’ve posted and for that, I must apologize. You see, life often gets wild when we least expect it and sometimes it can be difficult to juggle multiple balls at once.  We had a few health scares in the family and, well, tax season is upon us so that’s always an overwhelming time for entrepreneurs. Chances are, if you are reading this, you’ve been in a similar situation. You’re doing the best you can and then BOOM! LIFE! It happens. BUT! That doesn’t mean we don’t push...

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Shamrock Your SEO: St. Patrick’s Day Keyword List

Posted by on Feb 15, 2018 in Copywriting | 5 comments

Shamrock Your SEO: St. Patrick’s Day Keyword List

Each year, I publish keyword lists for the major holidays and now that Valentine’s Day is over, the next big one is St. Patrick’s Day. I love St. Patrick’s Day. While my mother was born on St. Patrick’s Day and my surname is Kelly, I’m not actually Irish. I’m more of a mixture of German and Hungarian ancestry, but I suppose the jury is still out until I get my Ancestry.com results! Saint Patrick’s Day is a wonderful holiday filled with parades, shamrocks, golden coins (sometimes made of chocolate),...

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Why Won’t You Break The Law For Me??

Posted by on Jan 12, 2018 in Copywriting | 4 comments

Why Won’t You Break The Law For Me??

Sometimes, potential clients ask me to break the law. I always decline these orders. If you’re a handmade seller, artisan, or craftsperson then you know how difficult it can be to dream up a design, fine tune the conceptualization, source the materials, understand and execute the techniques, and then bring it to fruition. Next comes photography, SEO research, copywriting, and marketing. If you are lucky enough to develop a crowd-winning design, then the possibility of copycats may arise. How many times have you been in a small business...

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2018 Valentine’s Day SEO: FREE Keyword List

Posted by on Jan 5, 2018 in Copywriting | 2 comments

2018 Valentine’s Day SEO:  FREE Keyword List

Happy New Year! It is nice to be back after a short break in December to celebrate with family and friends. Sean and I had a wonderful time reconnecting with our loved ones but now we are ready to buckle down, make some goals, and then break them in sparkling success. Are you ready for a successful year? While I was away on holiday, I had many clients and followers reach out to me asking about my coveted SEO lists. As you may or may not know, I offer complimentary keyword lists for the major holidays. These lists are not meant to be...

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When You’re Not Good Enough – Revisited

Posted by on Dec 8, 2017 in Copywriting | 1 comment

When You’re Not Good Enough – Revisited

Last year, I published an article detailing what to do when you feel like you aren’t good enough (for whatever reason) and it really resonated with my readers. Now that the holidays are in full swing, imposter syndrome may be rearing its ugly head once again. I was delighted when blogger Rebecca Temsen reached out to me noting that my article hit a nerve with her as well. In fact, she published her own article on what to do when you’re feeling low about yourself that was filled with brilliant advice. I highly recommend reading her...

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Last Minute Marketing – Holiday Edition

Posted by on Dec 4, 2017 in Copywriting | 0 comments

Last Minute Marketing – Holiday Edition

We’re approaching the end of the year, rather quickly, and I wanted to take a moment to encourage everyone to finish the year out strong. It can be difficult to deal with changing business models, platforms, and new competitors but at the end of the day, you are what makes your company special. You are the face of your brand. While holiday shopping has peaked with Black Friday, Small Business Saturday, and Cyber Monday, people are still shopping so don’t be disheartened if you haven’t made your sales goals just quite yet....

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Black Friday = 25% off all writing and SEO services!

Posted by on Nov 24, 2017 in Copywriting | 0 comments

Black Friday = 25% off all writing and SEO services!

Today is the day we have all been waiting for patiently! We have finished our turkey, gobbled up the cranberry sauce, and are ready to get set, shop! I personally will not be spending any time outside in the throng of shopping and will remain on post-Thanksgiving clean-up duty. To that end, I am very excited to share both my Black Friday and weekend coupons with each of you. On a more personal note, I also want to thank everyone who reached out to Sean and I over the last two days. For those of you who are not familiar with the events leading...

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You’re the Worst: Dealing with Bad Reviews

Posted by on Nov 3, 2017 in Copywriting | 0 comments

You’re the Worst:  Dealing with Bad Reviews

I know we’ve discussed dealing with negative reviews in the past, but now that we are officially in the holiday shopping season I thought it was the perfect topic to dive into for the blog. I am a big believer in preparing for the worst and hoping for the best. The simple fact of the matter is, you will get a bad review at some point. If you haven’t yet, it’s coming. If you have, congrats! You survived! It probably felt terrible and it made you ask some uncomfortable questions, but you survived. This morning, as I was...

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