Blog

When You’re Not Good Enough – Revisited

Posted by on Dec 8, 2017 in Copywriting | 0 comments

When You’re Not Good Enough – Revisited

Last year, I published an article detailing what to do when you feel like you aren’t good enough (for whatever reason) and it really resonated with my readers. Now that the holidays are in full swing, imposter syndrome may be rearing its ugly head once again. I was delighted when blogger Rebecca Temsen reached out to me noting that my article hit a nerve with her as well. In fact, she published her own article on what to do when you’re feeling low about yourself that was filled with brilliant advice. I highly recommend reading her...

read more

Last Minute Marketing – Holiday Edition

Posted by on Dec 4, 2017 in Copywriting | 0 comments

Last Minute Marketing – Holiday Edition

We’re approaching the end of the year, rather quickly, and I wanted to take a moment to encourage everyone to finish the year out strong. It can be difficult to deal with changing business models, platforms, and new competitors but at the end of the day, you are what makes your company special. You are the face of your brand. While holiday shopping has peaked with Black Friday, Small Business Saturday, and Cyber Monday, people are still shopping so don’t be disheartened if you haven’t made your sales goals just quite yet....

read more

Black Friday = 25% off all writing and SEO services!

Posted by on Nov 24, 2017 in Copywriting | 0 comments

Black Friday = 25% off all writing and SEO services!

Today is the day we have all been waiting for patiently! We have finished our turkey, gobbled up the cranberry sauce, and are ready to get set, shop! I personally will not be spending any time outside in the throng of shopping and will remain on post-Thanksgiving clean-up duty. To that end, I am very excited to share both my Black Friday and weekend coupons with each of you. On a more personal note, I also want to thank everyone who reached out to Sean and I over the last two days. For those of you who are not familiar with the events leading...

read more

You’re the Worst: Dealing with Bad Reviews

Posted by on Nov 3, 2017 in Copywriting | 0 comments

You’re the Worst:  Dealing with Bad Reviews

I know we’ve discussed dealing with negative reviews in the past, but now that we are officially in the holiday shopping season I thought it was the perfect topic to dive into for the blog. I am a big believer in preparing for the worst and hoping for the best. The simple fact of the matter is, you will get a bad review at some point. If you haven’t yet, it’s coming. If you have, congrats! You survived! It probably felt terrible and it made you ask some uncomfortable questions, but you survived. This morning, as I was...

read more

Ultimate Holiday Keyword List: 2017 Edition

Posted by on Oct 18, 2017 in Copywriting | 0 comments

Ultimate Holiday Keyword List:  2017 Edition

It’s that time of year again! The holidays are coming! It’s time to start updating our product listings with keywords that reflect what seasonal shoppers are searching for so that we can secure some sales. Each year, I publish a keyword list meant to offer you guidance, inspiration, and assistance and this year is no different. You’ll notice that I’ve made sure to include both general and specific keyword phrases for both Christmas and Hanukkah as well as some general seasonal phrases. As with all my keyword lists, not...

read more

Birthday Reflections

Posted by on Oct 11, 2017 in Copywriting | 2 comments

Birthday Reflections

Well, another year has come and gone for me. That’s right, tomorrow is my birthday. I usually try to take some time around my birthday to reflect on the year and set a few goals for the upcoming year. This past year has brought, most notably, a cross-country move, a new clinical position in urgent care, a puppy, and a sense of balance that I just didn’t have while living in Utah. Moving to Vermont has easily been the best decision of my life. We’ve seen tremendous growth in The Write Assistant brand and watched our Facebook...

read more

Empower Your Employees

Posted by on Oct 9, 2017 in Copywriting | 0 comments

Empower Your Employees

Happy Monday! I wanted to share an interesting talk with you today because I think it opens the week up on a good note. When you empower your employees, you are empowering your own brand. If you are lucky enough to have employees, they are one of your greatest resources. They are the face of your company and, with proper motivation and care, they can also become your greatest brand representatives. Take a peek at this brilliant video and let me know in the comments how you inspire and motivate your employees. If you don’t have any, let...

read more

Tweet Times Two – The Latest Twitter Update

Posted by on Oct 4, 2017 in Copywriting | 1 comment

Tweet Times Two – The Latest Twitter Update

Perhaps you’ve heard the news about Twitter? While people on Twitter have always had a lot to say, they’ve been curtailed to a 140 character limit. That is, until now. That’s right!  Twitter is doubling its character count to a whooping 280 characters. Now, keep in mind, not everyone has access to the increased character count yet.  Testing has begun on a small number of accounts.  The exact amount is unknown at this time but it is anticipated that it will be widely released shortly after testing is completed.  This...

read more

Las Vegas, Last Days of Summer, and Lasting Impressions

Posted by on Oct 2, 2017 in Copywriting | 1 comment

Las Vegas, Last Days of Summer, and Lasting Impressions

This is not the blog I thought I would be writing today. Sean and I just finished the last of our summer sabbatical and October marked the beginning of buckling down for the holiday season. I was planning on writing a fun, pithy, and somewhat silly post about what we’ve been up to over these last few weeks, but that just doesn’t seem appropriate anymore. I was planning on sharing my excitement for the holidays, launching a new product for the month, and bolstering sales for the latest issue of the Handmade Seller magazine.  But. ...

read more

Halloween Keywords for Super SEO

Posted by on Sep 15, 2017 in Copywriting | 0 comments

Halloween Keywords for Super SEO

It might still be September, but that doesn’t mean you can get away with ignoring the next big holiday for shoppers. Halloween is really just around the corner, and depending on your processing time, customers may be purchasing products right this very moment. Rather than get scared staring down various keyword analyzers, I’ve put together a treat of a list of words for you. As always, my keyword lists are meant to offer you inspiration and guidance. Please evaluate each of these keywords and only include them in your listings if...

read more