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The Secret to Sweet Success: Customer Service

Posted by on Aug 11, 2017 in Copywriting | 0 comments

The Secret to Sweet Success:  Customer Service

I spend a lot of time counseling my clients on how to approach customer service in the digital world. After all, everything you type ends up either falling into one of three categories: Copy, content, or direct communication. Facebook offers a way to present all three of these types of writing to your customers and I will often follow other business pages to get a sense of how they are conducting themselves online. If you spend any time on my blog or social channels at all then you know I’m a foodie. My Twitter account even includes a...

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Using Color To Make Your Brand Blossom!

Posted by on Aug 9, 2017 in Copywriting | 2 comments

Using Color To Make Your Brand Blossom!

Blue is associated with trust, wisdom, and knowledge. It’s why I used teal as one of my main colors in my branding scheme.  By pairing it with coffee and cream (my literal writing muses), I’ve created a brand palette that speaks to me and, hopefully, my target audience.  Clients that seek me out do so because I can offer them education, empowerment, and bite-sized pieces of knowledge that they can apply to their business.  While I have come to be rather fond of the color blue over the years, my favorite color is purple....

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Why Dunkin Donuts Might Be Going Away Forever

Posted by on Aug 7, 2017 in Copywriting | 1 comment

Why Dunkin Donuts Might Be Going Away Forever

If you live on the East coast, you know Dunkin. After all, American runs on Dunkin. Right? Maybe. The company behind Dunkin Donuts, Dunkin Brands is considering changing the way we think about this great pink and orange giant forever. They are considering changing the name of the company and simply cropping out the donuts! They aren’t going to be getting rid of the pastries, but they are going to slice the company name in half to see how consumers respond. Why? It’s actually pretty interesting. Danny Cox of Inquistr wrote an...

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Weekend Away

Posted by on Aug 5, 2017 in Copywriting | 0 comments

Weekend Away

This is a short little announcement because I realized, in my haste, I did not post yesterday!  I will be out of the office this weekend.  I am just tying things up here this morning before I hit the road.  I’ll be back Monday evening and likely writing right on schedule for Tuesday.  If you need me, don’t hesitate to shoot me an email at thewriteassistant@gmail.com.  I may be able to answer depending on my internet connectivity.  I’ve also decided that it’s high time to launch my August discount!  Etsy title, tag, and...

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Etsy Coupons: Revolutionize Your Reach

Posted by on Aug 2, 2017 in Copywriting | 2 comments

Etsy Coupons:  Revolutionize Your Reach

Coupons can be a brilliant way to entice new customers and reward repeat customers. There’s a reason I rotate a monthly special for my writing packages. Etsy is starting to pay attention to buyer trends because each time you make a sale, they are making a sale as well. Let’s be honest here: Your success is Etsy’s success. Yesterday, on August 1st, Shadi Jurdi published the following article: New Sales and Coupons Tools to Help You Grow Your Business According to the wisdom set forth in this article, 71% of Etsy shoppers are...

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Fantastic Fall Trends: 2017 Essentials

Posted by on Jul 31, 2017 in Copywriting | 1 comment

Fantastic Fall Trends: 2017 Essentials

Last week, I ended my posts with the Pantone Color Report for Fall 2017 so I thought it was only fitting I followed up with a review of anticipated product trends.  Published in June 2017, Country Living suggests that this season we should expect quite a few interesting accents, decorations, and styles.  They open up their article by saying five previous trends are on their way out and then go on to explain which ones will be replacing them in the public eye.  Marble, copper accents, all white interiors, generic furniture, and boring bedding...

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Pantone Colors: Autumn 2017

Posted by on Jul 28, 2017 in Copywriting | 1 comment

Pantone Colors:  Autumn 2017

It may be the middle of the summer, but color trendsetter Pantone has been looking toward autumn since March 2017. The 2017 Autumn color palette has been released for some time now. If you haven’t already started production on items featuring these colors, now is a great time to get moving. I know that it can be hard to focus on your business during the dog days of summer, but it is crucial if you want to keep up that momentum during the high holiday season. So, without further ado, let me present to you the New York colors: I’ve...

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The Importance of Vacation

Posted by on Jul 24, 2017 in Copywriting | 5 comments

The Importance of Vacation

Occasionally, I like to use my blog as a platform to let my followers know when I will be taking short breaks. August is a lovely month for our family; it’s when we celebrate our wedding anniversary! To that end, we are anticipating a break tentatively from August 4th – August 15th but things are still in flux. We are hoping to get away and enjoy our new kayaks. To that end, I’d like to start this week off with a thought-provoking video on the importance of vacations. Let me know if you are planning anything fun this summer...

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Etsy Shipping Shape Up?

Posted by on Jul 21, 2017 in Copywriting | 9 comments

Etsy Shipping Shape Up?

It seems like you can’t really turn around without Etsy throwing out another test, experiment, or formal change. It’s starting to get a lot of sellers worried, frustrated, and ready to throw in the towel. In case you haven’t heard, the latest and greatest experiment has to do with shaping up the way customers experience shipping costs. On July 19th, Taylor Combs published the following article on Etsy practices: Setting Clearer Expectations Around Shipping This experiment is set to run through August 2017 for selected US...

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Peter Dinklage Wants You To Light Up The Night

Posted by on Jul 19, 2017 in Copywriting | 0 comments

Peter Dinklage Wants You To Light Up The Night

I really needed this last night, you guys. Some weeks are always harder than others and this week was one of them. We had a death in the family and I’ve been working a string of clinic shifts on top of my writing queue that have been particularly heavy. I did something out of the ordinary, in response. I bought myself a kayak but I immediately felt guilty for spending money on myself. So, when scrolling through my Facebook feed last night and this video popped up, I found myself hanging onto every word. We need to start living TODAY. We...

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