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Finding The Right Words

Posted by on Jun 28, 2017 in Copywriting | 0 comments

Finding The Right Words

Sometimes it can be hard to find the right words. This doesn’t just extend to copywriting, but really any time you need to communicate with others. Copywriters spend a lot of time reading, researching, and learning how to effectively communicate with a hidden agenda (buy this product!) but I also like to think that we can use our powers to empower others. A large part of my company is built on the idea that we should always feel comfortable in our own voice. If you are struggling to find descriptive, engaging, or exciting words to...

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Reaching Out To Customers Who’ve Gone Silent

Posted by on Jun 23, 2017 in Copywriting | 0 comments

Reaching Out To Customers Who’ve Gone Silent

We’ve all been there. There’s a certain type of anticipation you get when chatting back and forth with a prospective customer. You are eagerly awaiting that cha-ching because you’ve patiently answered ALL their questions and then… Nothing. Absolutely nothing! Why is there silence? You went over color options, sizing, material, shipping times, and even offered a discount because you were ready to sell but now the customer hasn’t said a peep? What gives? Well, the simple truth is that we can’t always know...

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Optimize Your Facebook Page + Group

Posted by on Jun 21, 2017 in Copywriting | 1 comment

Optimize Your Facebook Page + Group

Raise your hand if you have a Facebook page for your business. Raise your other hand if you also have a Facebook group. Are they linked together? It’s a known fact that both Facebook pages and groups serve distinct and important functions for connecting with your target audience, but often business owners don’t use those two platforms in conjunction with each other. Chantel Artnett writes a lovely little blog and tackled this very topic complete with screenshots for those of us who are less than electronically inclined. If you...

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Happy (Belated) Father’s Day

Posted by on Jun 19, 2017 in Copywriting | 1 comment

Happy (Belated) Father’s Day

Yesterday was Father’s Day and many of us spent the day celebrating the men who shaped our lives. While I was unable to spend the day with my father, it was the first holiday Sean and I got to celebrate our own little growing family with Pippin the Puppy. I wanted to take a moment to celebrate families of all shapes, sizes, and styles with my Monday post. I am very grateful to my father and I hope to spend many more years growing with you and learning from you. I love you,...

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Preparing For Surgery

Posted by on Jun 14, 2017 in Copywriting | 2 comments

Preparing For Surgery

Today I am writing a blog that is less informational and more informative for my followers. Those of you that know Sean and I, already know that we have been dealing with some new medical information regarding Pippin the Puppy. Pippin is our lovely 4.5 month old yellow lab. We noticed he was having some difficulty walking, so we went to the vet to get him checked out. The vet is concerned about hip dysplasia and so tomorrow he is going down for sedated images and neutering. The thought process is that if he does in fact have hip dysplasia, we...

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PayPal Posts Updates for U.S. Users

Posted by on Jun 9, 2017 in Copywriting | 0 comments

PayPal Posts Updates for U.S. Users

Listen up, everyone! PayPal just sent out a blanket email to all users located in the United States letting them know that starting next month there are going to be a few policy changes. Founded in 1998 (nearly twenty years ago!), PayPal operates a worldwide online payment system based in America. They have long been considered an industry standard for online sellers because they act as a secure third-party platform for transactions between customers and sellers. If you’d like to see the source material, you may visit PayPal directly at...

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Finding Father’s Day Sales

Posted by on Jun 7, 2017 in Copywriting | 3 comments

Finding Father’s Day Sales

Father’s Day was first introduced in 1910 by Sonora Smart Dodd. Dodd wanted to celebrate fathers and so she set about changing the course of American holiday history. It wasn’t long before her holiday took hold and each year Father’s Day offers not only a chance to thank patriarchs for their hard work, it also offers handmade sellers the chance to stimulate sales. This year, Father’s Day is on June 18th and only a few weeks away. If you sell any products with a masculine target market, it is worth considering expanding...

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Fourth of July Keyword List

Posted by on May 29, 2017 in Copywriting | 0 comments

Fourth of July Keyword List

It’s Memorial Day weekend which means summer is officially here! It’s time to break out the barbecues, throw on that swimsuit, and hit up the beaches, lakes, parks, and carnivals. After what seems almost like an eternity in cold weather, snow, and rain, it’s nice to have some warmer weather on the horizon. For small business owners, that also means we should be looking forward to the summer holidays. If you have any products that border on patriotic or include a red, white, and blue theme it is worthwhile to consider...

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Getting 100 Sales In One Week!

Posted by on May 24, 2017 in Copywriting | 0 comments

Getting 100 Sales In One Week!

How many of you would love to experience a product going viral? It’s a lofty goal, for sure. For one of my clients, she’s experienced her own version of a viral explosion. Amy Wagner, the owner of LakesideDesigns1 has sold 101 of her amazing tumblers in one week!  She contacted me for a product description revision when she noticed her views were going up and the sales were starting to come in for her monogrammed tumblers.  Writing product descriptions is what I live and breath for so I was ecstatic for the opportunity to work...

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Visits Versus Views: Etsy Stats Explained

Posted by on May 22, 2017 in Copywriting | 9 comments

Visits Versus Views:  Etsy Stats Explained

Talk about frustrating! Just when you think you have it all down pat, understood, and locked up, things go and change again. Such is life. I’m talking about, of course, the new Etsy Dashboard and the insanity that is Etsy Views versus Etsy Visits.  We’ve all been comfortable with the concepts of Views, Favorites, and Sales for many years now so when Etsy transitioned over to the new Shop Manager, many of us were left scratching our collective heads. I promise, it’s not that complicated. Really. Way back when, a View was...

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