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Get Lucky: St. Patrick’s Day Keyword List

Posted by on Jan 14, 2019 in Copywriting | 0 comments

Get Lucky: St. Patrick’s Day Keyword List

I didn’t get my Valentine’s Day keyword list out as early as I would have liked this year, so I wanted to start the week off right this time. Even though we are still very much in the sale period for red hearts and foiled candy kisses, as handmade sellers we must be thinking about the next major holiday. St. Patrick’s Day, also known as St. Paddy’s Day, is a reason for festivity and foam. While my surname is Kelly (and I did marry a Scotsman), there is very little Irish in me. That being said, I’m still a sucker...

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69 Sweet Valentine’s Day Keywords

Posted by on Jan 8, 2019 in Copywriting | 0 comments

69 Sweet Valentine’s Day Keywords

Eager to connect with lovebirds looking to make their Valentine’s Day special? You aren’t the only one! Handmade sellers all over the globe are looking to make this years romantic holiday one to remember and chances are, if you’re still reading, you’re one of them. One of the more difficult tasks for creatives is coming up with the right words to describe and entire shoppers so I thought I’d help you out. Consider it an early Valentine because I want to share some love. This list of sixty-nine keyword phrases is...

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New Year, Now What?

Posted by on Jan 5, 2019 in Copywriting | 0 comments

New Year, Now What?

We did it, you guys! We made it into a brand-sparkling-new year! Now that the trees have been taken down, the presents unwrapped, and the bubbly consumed we have to figure out what comes next. Seriously, now what? If, like me, you spent the last few weeks to days of 2018 pondering your resolutions, you may have an idea of what comes next. For me, I want to run head-first into 2019 with hope and wide eyes. I want to focus on renewal and rebirth and I want to enjoy all the little parts of life I was too tired (read ill) to enjoy last year. This...

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Happy Holidays (Or Is It Merry Christmas?)

Posted by on Dec 21, 2018 in Copywriting | 0 comments

Happy Holidays (Or Is It Merry Christmas?)

Do you say Happy Holidays, Merry Christmas, or Season’s Greetings? This can be a bit of a delicate conversation but, lucky for you, difficult conversations are kind of my thing. You see, I take a common sense approach to chatting with customers. I understand that not everyone is having a happy holiday season, I understand that not everyone celebrates what I celebrate, and I understand that there is a LOT of pressure to get things right with shoppers. A few simple words can make or break a sale so I want to make sure I am using the right...

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Why I Quit and Why You Should Too

Posted by on Dec 10, 2018 in Copywriting | 16 comments

Why I Quit and Why You Should Too

I quit. Life took a turn, as it often does, and I found myself wondering about finally putting The Write Assistant to sleep. You see, I’ve been doing this for a long time now and as we get older, things change. We all get tired but sometimes we get sick too. I unfortunately did get sick, again, this year and I have been trying to hide it for as long as possible. We can only hide for so long. After being faced with burning the candle at both ends for far too long, I made a decision: I quit. It was terrifying but then it was amazing. I...

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Etsy Shocks Sellers with Fee Updates

Posted by on Jun 15, 2018 in Copywriting | 3 comments

Etsy Shocks Sellers with Fee Updates

Yesterday, a collective sigh (and in some cases, scream) went up from the Etsy community. When I opened my email, I wasn’t expecting an update from Etsy and I certainly wasn’t expecting such a large reaction when I shared the direct links on my Facebook page and VIP coaching group. Long story short, Etsy is rolling out some updated fee schedules in an attempt to convince sellers that they will be getting more robust seller tools. While I am refraining from commenting with my opinion until more information is known, the opinions of...

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Etsy Helps Sellers Close The Deal – Coupon Update!

Posted by on Apr 11, 2018 in Copywriting | 2 comments

Etsy Helps Sellers Close The Deal – Coupon Update!

Hold the phone, you guys! Etsy literally just announced an incredibly exciting new feature. It’s no secret that customers will sometimes put items into their electronic shopping carts only to click away, get distracted, and never come back. Most major companies use bounce back coupons as a way to entice customers to convert. One of my favorite brands, Lush, always sends a follow up email within a few hours if I put an item in my cart but don’t follow through. If that doesn’t work, they send another reminder the next day....

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Easter Giveaway – No Joke!

Posted by on Apr 1, 2018 in Copywriting | 0 comments

Easter Giveaway – No Joke!

It’s been far, far too long since I’ve posted and for that, I must apologize. You see, life often gets wild when we least expect it and sometimes it can be difficult to juggle multiple balls at once.  We had a few health scares in the family and, well, tax season is upon us so that’s always an overwhelming time for entrepreneurs. Chances are, if you are reading this, you’ve been in a similar situation. You’re doing the best you can and then BOOM! LIFE! It happens. BUT! That doesn’t mean we don’t push...

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Shamrock Your SEO: St. Patrick’s Day Keyword List

Posted by on Feb 15, 2018 in Copywriting | 5 comments

Shamrock Your SEO: St. Patrick’s Day Keyword List

Each year, I publish keyword lists for the major holidays and now that Valentine’s Day is over, the next big one is St. Patrick’s Day. I love St. Patrick’s Day. While my mother was born on St. Patrick’s Day and my surname is Kelly, I’m not actually Irish. I’m more of a mixture of German and Hungarian ancestry, but I suppose the jury is still out until I get my Ancestry.com results! Saint Patrick’s Day is a wonderful holiday filled with parades, shamrocks, golden coins (sometimes made of chocolate),...

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Why Won’t You Break The Law For Me??

Posted by on Jan 12, 2018 in Copywriting | 4 comments

Why Won’t You Break The Law For Me??

Sometimes, potential clients ask me to break the law. I always decline these orders. If you’re a handmade seller, artisan, or craftsperson then you know how difficult it can be to dream up a design, fine tune the conceptualization, source the materials, understand and execute the techniques, and then bring it to fruition. Next comes photography, SEO research, copywriting, and marketing. If you are lucky enough to develop a crowd-winning design, then the possibility of copycats may arise. How many times have you been in a small business...

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