Weekend Away

Posted by on Aug 5, 2017 in Copywriting | 0 comments

Weekend Away

This is a short little announcement because I realized, in my haste, I did not post yesterday!  I will be out of the office this weekend.  I am just tying things up here this morning before I hit the road.  I’ll be back Monday evening and likely writing right on schedule for Tuesday.  If you need me, don’t hesitate to shoot me an email at thewriteassistant@gmail.com.  I may be able to answer depending on my internet connectivity.  I’ve also decided that it’s high time to launch my August...

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Etsy Coupons: Revolutionize Your Reach

Posted by on Aug 2, 2017 in Copywriting | 2 comments

Etsy Coupons:  Revolutionize Your Reach

Coupons can be a brilliant way to entice new customers and reward repeat customers. There’s a reason I rotate a monthly special for my writing packages. Etsy is starting to pay attention to buyer trends because each time you make a sale, they are making a sale as well. Let’s be honest here: Your success is Etsy’s success. Yesterday, on August 1st, Shadi Jurdi published the following article: New Sales and Coupons Tools to Help You Grow Your Business According to the wisdom set forth in this...

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Fantastic Fall Trends: 2017 Essentials

Posted by on Jul 31, 2017 in Copywriting | 1 comment

Fantastic Fall Trends: 2017 Essentials

Last week, I ended my posts with the Pantone Color Report for Fall 2017 so I thought it was only fitting I followed up with a review of anticipated product trends.  Published in June 2017, Country Living suggests that this season we should expect quite a few interesting accents, decorations, and styles.  They open up their article by saying five previous trends are on their way out and then go on to explain which ones will be replacing them in the public eye.  Marble, copper accents, all white interiors, generic...

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Pantone Colors: Autumn 2017

Posted by on Jul 28, 2017 in Copywriting | 1 comment

Pantone Colors:  Autumn 2017

It may be the middle of the summer, but color trendsetter Pantone has been looking toward autumn since March 2017. The 2017 Autumn color palette has been released for some time now. If you haven’t already started production on items featuring these colors, now is a great time to get moving. I know that it can be hard to focus on your business during the dog days of summer, but it is crucial if you want to keep up that momentum during the high holiday season. So, without further ado, let me present to you...

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The Importance of Vacation

Posted by on Jul 24, 2017 in Copywriting | 5 comments

The Importance of Vacation

Occasionally, I like to use my blog as a platform to let my followers know when I will be taking short breaks. August is a lovely month for our family; it’s when we celebrate our wedding anniversary! To that end, we are anticipating a break tentatively from August 4th – August 15th but things are still in flux. We are hoping to get away and enjoy our new kayaks. To that end, I’d like to start this week off with a thought-provoking video on the importance of vacations. Let me know if you are...

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Etsy Shipping Shape Up?

Posted by on Jul 21, 2017 in Copywriting | 9 comments

Etsy Shipping Shape Up?

It seems like you can’t really turn around without Etsy throwing out another test, experiment, or formal change. It’s starting to get a lot of sellers worried, frustrated, and ready to throw in the towel. In case you haven’t heard, the latest and greatest experiment has to do with shaping up the way customers experience shipping costs. On July 19th, Taylor Combs published the following article on Etsy practices: Setting Clearer Expectations Around Shipping This experiment is set to run through...

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Peter Dinklage Wants You To Light Up The Night

Posted by on Jul 19, 2017 in Copywriting | 0 comments

Peter Dinklage Wants You To Light Up The Night

I really needed this last night, you guys. Some weeks are always harder than others and this week was one of them. We had a death in the family and I’ve been working a string of clinic shifts on top of my writing queue that have been particularly heavy. I did something out of the ordinary, in response. I bought myself a kayak but I immediately felt guilty for spending money on myself. So, when scrolling through my Facebook feed last night and this video popped up, I found myself hanging onto every word. We...

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Funny Reviews: Beach Edition

Posted by on Jul 17, 2017 in Copywriting | 0 comments

Funny Reviews:  Beach Edition

Just because it is Monday, doesn’t mean we should be all business. I think it’s worth flipping it around every so often and using Monday as an excuse for a good laugh. To that end, an article recently made its way onto my news feed on Facebook and I just had to share it here. Thomas Cook Vacations published a list of the most outlandish, and funniest, reviews they have ever received from customers that were less than pleased with their vacation experiences. We’ve all been there: We shake our...

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Finding 10 Photographs: Quick Ideas for Etsy

Posted by on Jul 14, 2017 in Copywriting | 2 comments

Finding 10 Photographs:  Quick Ideas for Etsy

After Etsy announced it updated product listings to include ten photograph slots (instead of just five), the internet blew up with comments, questions, and concerns. I published a break down on Wednesday advising my followers not to worry, but worrying is something that can be hard to stop. I get it. I’m the very definition of a Nervous Nellie so once my mind gets caught on something, breaking that cycle can be difficult. It seems that Etsy anticipated its users having a similar thought process so they went...

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Etsy Doubles Photo Slots

Posted by on Jul 12, 2017 in Copywriting | 4 comments

Etsy Doubles Photo Slots

You read that right! If you were paying attention yesterday, Etsy announced they are doubling the amount of photograph slots on their product listings for shop owners. Classically, each listing has the option to upload up to five photographs. Including proper photography was actually part of the Etsy algorithm for optimizing your listing and now that it’s doubled, sellers are left wondering if they are at an automatic disadvantage if all TEN slots aren’t filled. So, what’s the deal? Did Etsy...

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The Greatest TED Talk Ever Sold

Posted by on Jul 10, 2017 in Copywriting | 0 comments

The Greatest TED Talk Ever Sold

This Monday, I wanted to start the week off with a TED Talk that straddles the line between motivational and thought provoking. In this video, Morgan Spurlock asks some hard hitting questions about corporate sponsorship and brand marketing. It’s an interesting listen, to be sure, and I’m eager to hear your thoughts on this premise. I’d also love to know what some of your favorite TED Talks are so please feel free to leave any links in the comment section below and we can keep this conversation...

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Get Great Reviews This Time and Every Time

Posted by on Jul 7, 2017 in Copywriting | 0 comments

Get Great Reviews This Time and Every Time

Reviews are one of the most important aspects of a handmade sellers business because they offer (hopefully) unbiased feedback. They can make or break you and in the world of digital sales, they act as word of mouth. The Etsy Help desk has put together a true wealth of information on how to manage your Etsy shop, but they also have some great articles that can apply to businesses across any platform. I often work with clients that struggle with negative reviews because they don’t know how to respond to them....

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Should You Patent Your Product?

Posted by on Jul 5, 2017 in Copywriting | 1 comment

Should You Patent Your Product?

Do you have an absolutely brilliant idea that no one has ever thought of or executed before? Perhaps you might be considering patenting that idea, but before you do, it’s worthwhile to learn a little more about this process. As with any legal documentation, it can get a bit confusing. For handmade sellers, the idea of protecting their concepts and creations is a very important topic so I thought I’d take a moment today to address what a patent is, what they offer, and whether it is something you...

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Happy Fourth Of July

Posted by on Jul 3, 2017 in Copywriting | 0 comments

Happy Fourth Of July

The title really does say it all, doesn’t it? If you are a fellow American, then happy Fourth of July to you! If you are a Canadian, happy belated Canada Day! Sean, Pippin, and I have entered the dog days of summer which means things are slowing down a little bit before they pick back up. It’s so important to spend time with family and friends, and the summer is traditionally my off season. I tend to see things picking back up in August (because my clients know the importance of getting ahead of the...

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Finding The Right Words

Posted by on Jun 28, 2017 in Copywriting | 3 comments

Finding The Right Words

Sometimes it can be hard to find the right words. This doesn’t just extend to copywriting, but really any time you need to communicate with others. Copywriters spend a lot of time reading, researching, and learning how to effectively communicate with a hidden agenda (buy this product!) but I also like to think that we can use our powers to empower others. A large part of my company is built on the idea that we should always feel comfortable in our own voice. If you are struggling to find descriptive,...

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Reaching Out To Customers Who’ve Gone Silent

Posted by on Jun 23, 2017 in Copywriting | 0 comments

Reaching Out To Customers Who’ve Gone Silent

We’ve all been there. There’s a certain type of anticipation you get when chatting back and forth with a prospective customer. You are eagerly awaiting that cha-ching because you’ve patiently answered ALL their questions and then… Nothing. Absolutely nothing! Why is there silence? You went over color options, sizing, material, shipping times, and even offered a discount because you were ready to sell but now the customer hasn’t said a peep? What gives? Well, the simple truth is that...

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Optimize Your Facebook Page + Group

Posted by on Jun 21, 2017 in Copywriting | 1 comment

Optimize Your Facebook Page + Group

Raise your hand if you have a Facebook page for your business. Raise your other hand if you also have a Facebook group. Are they linked together? It’s a known fact that both Facebook pages and groups serve distinct and important functions for connecting with your target audience, but often business owners don’t use those two platforms in conjunction with each other. Chantel Artnett writes a lovely little blog and tackled this very topic complete with screenshots for those of us who are less than...

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Happy (Belated) Father’s Day

Posted by on Jun 19, 2017 in Copywriting | 1 comment

Happy (Belated) Father’s Day

Yesterday was Father’s Day and many of us spent the day celebrating the men who shaped our lives. While I was unable to spend the day with my father, it was the first holiday Sean and I got to celebrate our own little growing family with Pippin the Puppy. I wanted to take a moment to celebrate families of all shapes, sizes, and styles with my Monday post. I am very grateful to my father and I hope to spend many more years growing with you and learning from you. I love you,...

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Preparing For Surgery

Posted by on Jun 14, 2017 in Copywriting | 2 comments

Preparing For Surgery

Today I am writing a blog that is less informational and more informative for my followers. Those of you that know Sean and I, already know that we have been dealing with some new medical information regarding Pippin the Puppy. Pippin is our lovely 4.5 month old yellow lab. We noticed he was having some difficulty walking, so we went to the vet to get him checked out. The vet is concerned about hip dysplasia and so tomorrow he is going down for sedated images and neutering. The thought process is that if he does...

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PayPal Posts Updates for U.S. Users

Posted by on Jun 9, 2017 in Copywriting | 0 comments

PayPal Posts Updates for U.S. Users

Listen up, everyone! PayPal just sent out a blanket email to all users located in the United States letting them know that starting next month there are going to be a few policy changes. Founded in 1998 (nearly twenty years ago!), PayPal operates a worldwide online payment system based in America. They have long been considered an industry standard for online sellers because they act as a secure third-party platform for transactions between customers and sellers. If you’d like to see the source material,...

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