Why I Quit and Why You Should Too

Posted by on Dec 10, 2018 in Copywriting | 8 comments

Why I Quit and Why You Should Too

I quit. Life took a turn, as it often does, and I found myself wondering about finally putting The Write Assistant to sleep. You see, I’ve been doing this for a long time now and as we get older, things change. We all get tired but sometimes we get sick too. I unfortunately did get sick, again, this year and I have been trying to hide it for as long as possible. We can only hide from so long. After being faced with burning the candle at both ends for far too long, I made a decision: I quit. It was...

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Etsy Shocks Sellers with Fee Updates

Posted by on Jun 15, 2018 in Copywriting | 3 comments

Etsy Shocks Sellers with Fee Updates

Yesterday, a collective sigh (and in some cases, scream) went up from the Etsy community. When I opened my email, I wasn’t expecting an update from Etsy and I certainly wasn’t expecting such a large reaction when I shared the direct links on my Facebook page and VIP coaching group. Long story short, Etsy is rolling out some updated fee schedules in an attempt to convince sellers that they will be getting more robust seller tools. While I am refraining from commenting with my opinion until more...

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Etsy Helps Sellers Close The Deal – Coupon Update!

Posted by on Apr 11, 2018 in Copywriting | 2 comments

Etsy Helps Sellers Close The Deal – Coupon Update!

Hold the phone, you guys! Etsy literally just announced an incredibly exciting new feature. It’s no secret that customers will sometimes put items into their electronic shopping carts only to click away, get distracted, and never come back. Most major companies use bounce back coupons as a way to entice customers to convert. One of my favorite brands, Lush, always sends a follow up email within a few hours if I put an item in my cart but don’t follow through. If that doesn’t work, they send...

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Easter Giveaway – No Joke!

Posted by on Apr 1, 2018 in Copywriting | 0 comments

Easter Giveaway – No Joke!

It’s been far, far too long since I’ve posted and for that, I must apologize. You see, life often gets wild when we least expect it and sometimes it can be difficult to juggle multiple balls at once.  We had a few health scares in the family and, well, tax season is upon us so that’s always an overwhelming time for entrepreneurs. Chances are, if you are reading this, you’ve been in a similar situation. You’re doing the best you can and then BOOM! LIFE! It happens. BUT! That...

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Shamrock Your SEO: St. Patrick’s Day Keyword List

Posted by on Feb 15, 2018 in Copywriting | 5 comments

Shamrock Your SEO: St. Patrick’s Day Keyword List

Each year, I publish keyword lists for the major holidays and now that Valentine’s Day is over, the next big one is St. Patrick’s Day. I love St. Patrick’s Day. While my mother was born on St. Patrick’s Day and my surname is Kelly, I’m not actually Irish. I’m more of a mixture of German and Hungarian ancestry, but I suppose the jury is still out until I get my Ancestry.com results! Saint Patrick’s Day is a wonderful holiday filled with parades, shamrocks, golden coins...

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Why Won’t You Break The Law For Me??

Posted by on Jan 12, 2018 in Copywriting | 4 comments

Why Won’t You Break The Law For Me??

Sometimes, potential clients ask me to break the law. I always decline these orders. If you’re a handmade seller, artisan, or craftsperson then you know how difficult it can be to dream up a design, fine tune the conceptualization, source the materials, understand and execute the techniques, and then bring it to fruition. Next comes photography, SEO research, copywriting, and marketing. If you are lucky enough to develop a crowd-winning design, then the possibility of copycats may arise. How many times have...

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2018 Valentine’s Day SEO: FREE Keyword List

Posted by on Jan 5, 2018 in Copywriting | 2 comments

2018 Valentine’s Day SEO:  FREE Keyword List

Happy New Year! It is nice to be back after a short break in December to celebrate with family and friends. Sean and I had a wonderful time reconnecting with our loved ones but now we are ready to buckle down, make some goals, and then break them in sparkling success. Are you ready for a successful year? While I was away on holiday, I had many clients and followers reach out to me asking about my coveted SEO lists. As you may or may not know, I offer complimentary keyword lists for the major holidays. These lists...

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When You’re Not Good Enough – Revisited

Posted by on Dec 8, 2017 in Copywriting | 1 comment

When You’re Not Good Enough – Revisited

Last year, I published an article detailing what to do when you feel like you aren’t good enough (for whatever reason) and it really resonated with my readers. Now that the holidays are in full swing, imposter syndrome may be rearing its ugly head once again. I was delighted when blogger Rebecca Temsen reached out to me noting that my article hit a nerve with her as well. In fact, she published her own article on what to do when you’re feeling low about yourself that was filled with brilliant advice....

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Last Minute Marketing – Holiday Edition

Posted by on Dec 4, 2017 in Copywriting | 0 comments

Last Minute Marketing – Holiday Edition

We’re approaching the end of the year, rather quickly, and I wanted to take a moment to encourage everyone to finish the year out strong. It can be difficult to deal with changing business models, platforms, and new competitors but at the end of the day, you are what makes your company special. You are the face of your brand. While holiday shopping has peaked with Black Friday, Small Business Saturday, and Cyber Monday, people are still shopping so don’t be disheartened if you haven’t made your...

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Black Friday = 25% off all writing and SEO services!

Posted by on Nov 24, 2017 in Copywriting | 0 comments

Black Friday = 25% off all writing and SEO services!

Today is the day we have all been waiting for patiently! We have finished our turkey, gobbled up the cranberry sauce, and are ready to get set, shop! I personally will not be spending any time outside in the throng of shopping and will remain on post-Thanksgiving clean-up duty. To that end, I am very excited to share both my Black Friday and weekend coupons with each of you. On a more personal note, I also want to thank everyone who reached out to Sean and I over the last two days. For those of you who are not...

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You’re the Worst: Dealing with Bad Reviews

Posted by on Nov 3, 2017 in Copywriting | 0 comments

You’re the Worst:  Dealing with Bad Reviews

I know we’ve discussed dealing with negative reviews in the past, but now that we are officially in the holiday shopping season I thought it was the perfect topic to dive into for the blog. I am a big believer in preparing for the worst and hoping for the best. The simple fact of the matter is, you will get a bad review at some point. If you haven’t yet, it’s coming. If you have, congrats! You survived! It probably felt terrible and it made you ask some uncomfortable questions, but you survived....

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Ultimate Holiday Keyword List: 2017 Edition

Posted by on Oct 18, 2017 in Copywriting | 0 comments

Ultimate Holiday Keyword List:  2017 Edition

It’s that time of year again! The holidays are coming! It’s time to start updating our product listings with keywords that reflect what seasonal shoppers are searching for so that we can secure some sales. Each year, I publish a keyword list meant to offer you guidance, inspiration, and assistance and this year is no different. You’ll notice that I’ve made sure to include both general and specific keyword phrases for both Christmas and Hanukkah as well as some general seasonal phrases. As...

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Birthday Reflections

Posted by on Oct 11, 2017 in Copywriting | 2 comments

Birthday Reflections

Well, another year has come and gone for me. That’s right, tomorrow is my birthday. I usually try to take some time around my birthday to reflect on the year and set a few goals for the upcoming year. This past year has brought, most notably, a cross-country move, a new clinical position in urgent care, a puppy, and a sense of balance that I just didn’t have while living in Utah. Moving to Vermont has easily been the best decision of my life. We’ve seen tremendous growth in The Write Assistant...

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Empower Your Employees

Posted by on Oct 9, 2017 in Copywriting | 0 comments

Empower Your Employees

Happy Monday! I wanted to share an interesting talk with you today because I think it opens the week up on a good note. When you empower your employees, you are empowering your own brand. If you are lucky enough to have employees, they are one of your greatest resources. They are the face of your company and, with proper motivation and care, they can also become your greatest brand representatives. Take a peek at this brilliant video and let me know in the comments how you inspire and motivate your employees. If...

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Tweet Times Two – The Latest Twitter Update

Posted by on Oct 4, 2017 in Copywriting | 1 comment

Tweet Times Two – The Latest Twitter Update

Perhaps you’ve heard the news about Twitter? While people on Twitter have always had a lot to say, they’ve been curtailed to a 140 character limit. That is, until now. That’s right!  Twitter is doubling its character count to a whooping 280 characters. Now, keep in mind, not everyone has access to the increased character count yet.  Testing has begun on a small number of accounts.  The exact amount is unknown at this time but it is anticipated that it will be widely released shortly after...

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Las Vegas, Last Days of Summer, and Lasting Impressions

Posted by on Oct 2, 2017 in Copywriting | 1 comment

Las Vegas, Last Days of Summer, and Lasting Impressions

This is not the blog I thought I would be writing today. Sean and I just finished the last of our summer sabbatical and October marked the beginning of buckling down for the holiday season. I was planning on writing a fun, pithy, and somewhat silly post about what we’ve been up to over these last few weeks, but that just doesn’t seem appropriate anymore. I was planning on sharing my excitement for the holidays, launching a new product for the month, and bolstering sales for the latest issue of the...

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Halloween Keywords for Super SEO

Posted by on Sep 15, 2017 in Copywriting | 0 comments

Halloween Keywords for Super SEO

It might still be September, but that doesn’t mean you can get away with ignoring the next big holiday for shoppers. Halloween is really just around the corner, and depending on your processing time, customers may be purchasing products right this very moment. Rather than get scared staring down various keyword analyzers, I’ve put together a treat of a list of words for you. As always, my keyword lists are meant to offer you inspiration and guidance. Please evaluate each of these keywords and only...

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To Be An American

Posted by on Sep 11, 2017 in Copywriting | 0 comments

To Be An American

I’ve tried to start this blog post at least three different times. I stare at the blank screen, type a few words, and then hit the back button until there is nothing but empty space. Normally, I’m not at a loss for words. After all, it is my job to find the words that others are struggling to identify. Today marks the sixteenth anniversary of the 9/11 attacks in the United States and I still don’t quite know how to address them. I remember exactly where I was when the first plane hit, I remember...

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Postal Service Disruptions

Posted by on Sep 7, 2017 in Copywriting | 0 comments

Postal Service Disruptions

With much of the country (the United States) facing various natural disasters, the United States Postal Service has updated their website to reflect service disruptions. Our country is in the unique position to be facing several major catastrophes at once, and it is my goal to offer support and information to handmade sellers everywhere. Over the next few days, I will be covering Hurricane Irma and the other issues to the best of my abilities, and offering assistance to sellers affected. On September 6th, the...

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Thanksgiving SEO: Free Keyword List

Posted by on Sep 1, 2017 in Copywriting | 0 comments

Thanksgiving SEO:  Free Keyword List

It’s Labor Day weekend so that means there is only one thing to talk about: Thanksgiving! That’s right, I’m going to be talking turkey on today’s installation of The Write Assistant blog. For each holiday, I try to publish a general list of keywords to help my followers out. These keywords are based on top trending phrases for the season and should be used only if they are applicable to your products. If you would like a little more personal help for your keywords, I do offer title and tag...

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