When You’re Not Good Enough – Revisited

Posted by on Dec 8, 2017 in Copywriting | 0 comments

When You’re Not Good Enough – Revisited

Last year, I published an article detailing what to do when you feel like you aren’t good enough (for whatever reason) and it really resonated with my readers. Now that the holidays are in full swing, imposter syndrome may be rearing its ugly head once again. I was delighted when blogger Rebecca Temsen reached out to me noting that my article hit a nerve with her as well. In fact, she published her own article on what to do when you’re feeling low about yourself that was filled with brilliant advice....

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Last Minute Marketing – Holiday Edition

Posted by on Dec 4, 2017 in Copywriting | 0 comments

Last Minute Marketing – Holiday Edition

We’re approaching the end of the year, rather quickly, and I wanted to take a moment to encourage everyone to finish the year out strong. It can be difficult to deal with changing business models, platforms, and new competitors but at the end of the day, you are what makes your company special. You are the face of your brand. While holiday shopping has peaked with Black Friday, Small Business Saturday, and Cyber Monday, people are still shopping so don’t be disheartened if you haven’t made your...

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Black Friday = 25% off all writing and SEO services!

Posted by on Nov 24, 2017 in Copywriting | 0 comments

Black Friday = 25% off all writing and SEO services!

Today is the day we have all been waiting for patiently! We have finished our turkey, gobbled up the cranberry sauce, and are ready to get set, shop! I personally will not be spending any time outside in the throng of shopping and will remain on post-Thanksgiving clean-up duty. To that end, I am very excited to share both my Black Friday and weekend coupons with each of you. On a more personal note, I also want to thank everyone who reached out to Sean and I over the last two days. For those of you who are not...

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You’re the Worst: Dealing with Bad Reviews

Posted by on Nov 3, 2017 in Copywriting | 0 comments

You’re the Worst:  Dealing with Bad Reviews

I know we’ve discussed dealing with negative reviews in the past, but now that we are officially in the holiday shopping season I thought it was the perfect topic to dive into for the blog. I am a big believer in preparing for the worst and hoping for the best. The simple fact of the matter is, you will get a bad review at some point. If you haven’t yet, it’s coming. If you have, congrats! You survived! It probably felt terrible and it made you ask some uncomfortable questions, but you survived....

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Ultimate Holiday Keyword List: 2017 Edition

Posted by on Oct 18, 2017 in Copywriting | 0 comments

Ultimate Holiday Keyword List:  2017 Edition

It’s that time of year again! The holidays are coming! It’s time to start updating our product listings with keywords that reflect what seasonal shoppers are searching for so that we can secure some sales. Each year, I publish a keyword list meant to offer you guidance, inspiration, and assistance and this year is no different. You’ll notice that I’ve made sure to include both general and specific keyword phrases for both Christmas and Hanukkah as well as some general seasonal phrases. As...

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Birthday Reflections

Posted by on Oct 11, 2017 in Copywriting | 2 comments

Birthday Reflections

Well, another year has come and gone for me. That’s right, tomorrow is my birthday. I usually try to take some time around my birthday to reflect on the year and set a few goals for the upcoming year. This past year has brought, most notably, a cross-country move, a new clinical position in urgent care, a puppy, and a sense of balance that I just didn’t have while living in Utah. Moving to Vermont has easily been the best decision of my life. We’ve seen tremendous growth in The Write Assistant...

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Empower Your Employees

Posted by on Oct 9, 2017 in Copywriting | 0 comments

Empower Your Employees

Happy Monday! I wanted to share an interesting talk with you today because I think it opens the week up on a good note. When you empower your employees, you are empowering your own brand. If you are lucky enough to have employees, they are one of your greatest resources. They are the face of your company and, with proper motivation and care, they can also become your greatest brand representatives. Take a peek at this brilliant video and let me know in the comments how you inspire and motivate your employees. If...

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Tweet Times Two – The Latest Twitter Update

Posted by on Oct 4, 2017 in Copywriting | 1 comment

Tweet Times Two – The Latest Twitter Update

Perhaps you’ve heard the news about Twitter? While people on Twitter have always had a lot to say, they’ve been curtailed to a 140 character limit. That is, until now. That’s right!  Twitter is doubling its character count to a whooping 280 characters. Now, keep in mind, not everyone has access to the increased character count yet.  Testing has begun on a small number of accounts.  The exact amount is unknown at this time but it is anticipated that it will be widely released shortly after...

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Las Vegas, Last Days of Summer, and Lasting Impressions

Posted by on Oct 2, 2017 in Copywriting | 1 comment

Las Vegas, Last Days of Summer, and Lasting Impressions

This is not the blog I thought I would be writing today. Sean and I just finished the last of our summer sabbatical and October marked the beginning of buckling down for the holiday season. I was planning on writing a fun, pithy, and somewhat silly post about what we’ve been up to over these last few weeks, but that just doesn’t seem appropriate anymore. I was planning on sharing my excitement for the holidays, launching a new product for the month, and bolstering sales for the latest issue of the...

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Halloween Keywords for Super SEO

Posted by on Sep 15, 2017 in Copywriting | 0 comments

Halloween Keywords for Super SEO

It might still be September, but that doesn’t mean you can get away with ignoring the next big holiday for shoppers. Halloween is really just around the corner, and depending on your processing time, customers may be purchasing products right this very moment. Rather than get scared staring down various keyword analyzers, I’ve put together a treat of a list of words for you. As always, my keyword lists are meant to offer you inspiration and guidance. Please evaluate each of these keywords and only...

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To Be An American

Posted by on Sep 11, 2017 in Copywriting | 0 comments

To Be An American

I’ve tried to start this blog post at least three different times. I stare at the blank screen, type a few words, and then hit the back button until there is nothing but empty space. Normally, I’m not at a loss for words. After all, it is my job to find the words that others are struggling to identify. Today marks the sixteenth anniversary of the 9/11 attacks in the United States and I still don’t quite know how to address them. I remember exactly where I was when the first plane hit, I remember...

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Postal Service Disruptions

Posted by on Sep 7, 2017 in Copywriting | 0 comments

Postal Service Disruptions

With much of the country (the United States) facing various natural disasters, the United States Postal Service has updated their website to reflect service disruptions. Our country is in the unique position to be facing several major catastrophes at once, and it is my goal to offer support and information to handmade sellers everywhere. Over the next few days, I will be covering Hurricane Irma and the other issues to the best of my abilities, and offering assistance to sellers affected. On September 6th, the...

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Thanksgiving SEO: Free Keyword List

Posted by on Sep 1, 2017 in Copywriting | 0 comments

Thanksgiving SEO:  Free Keyword List

It’s Labor Day weekend so that means there is only one thing to talk about: Thanksgiving! That’s right, I’m going to be talking turkey on today’s installation of The Write Assistant blog. For each holiday, I try to publish a general list of keywords to help my followers out. These keywords are based on top trending phrases for the season and should be used only if they are applicable to your products. If you would like a little more personal help for your keywords, I do offer title and tag...

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Talking Through Tragedy: Customer Service During Disasters

Posted by on Aug 30, 2017 in Copywriting | 3 comments

Talking Through Tragedy:  Customer Service During Disasters

We have all been impacted by the horrific scenes of Hurricane Harvey over the last few days.  There are many worthy charities that are working hard to directly improve the situations of those affected by the storm on the ground.  While I have been out on vacation, when I came home I had multiple requests in my inbox asking for help.  They weren’t asking for money or donations, but rather asking for a small sliver of kindness.  These people were small business owners facing unimaginable difficulties as they...

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Vacation Reminder

Posted by on Aug 26, 2017 in Copywriting | 0 comments

Vacation Reminder

Happy Saturday! I know things have been a little quiet lately in The Write Assistant universe, but that’s because we’ve been enjoying the last of our summer. I hope you’ve found a way to squeeze in some “you time”.  Over the next several days, I’m going to get even quieter because Sean and I are primitive camping in the Adirondacks until Wednesday August 30th. This means that I will be without a cell phone, no internet, and absolutely no Twitter! It will be, in a word,...

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The Art of Entrepreneurship

Posted by on Aug 23, 2017 in Copywriting | 0 comments

The Art of Entrepreneurship

I thought it would be nice to share a TedTalk that focuses on the art of entrepreneurship. This wonderful twenty minute discussion was posted in 2012 but still holds quite a lot of relevance for my followers today.  The caption under the video details Julie Meyer and her credentials so make sure to check it out and then push play:...

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Free Keyword List: 2017 Back To School Season

Posted by on Aug 21, 2017 in Copywriting | 0 comments

Free Keyword List:  2017 Back To School Season

Chances are, if you have children you are gearing up for the Back to School season!  If you’re a handmade seller, that means you too are paying attention to things like apples, pens, and pencils.  This season marks the beginning of the pre-holiday rush so I highly recommend you start incorporating keywords targeting these customers if you haven’t already.  It’s been awhile since I published my last complimentary keyword list, so I figured there was no time like the present.  If you are really...

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The Secret to Sweet Success: Customer Service

Posted by on Aug 11, 2017 in Copywriting | 0 comments

The Secret to Sweet Success:  Customer Service

I spend a lot of time counseling my clients on how to approach customer service in the digital world. After all, everything you type ends up either falling into one of three categories: Copy, content, or direct communication. Facebook offers a way to present all three of these types of writing to your customers and I will often follow other business pages to get a sense of how they are conducting themselves online. If you spend any time on my blog or social channels at all then you know I’m a foodie. My...

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Using Color To Make Your Brand Blossom!

Posted by on Aug 9, 2017 in Copywriting | 2 comments

Using Color To Make Your Brand Blossom!

Blue is associated with trust, wisdom, and knowledge. It’s why I used teal as one of my main colors in my branding scheme.  By pairing it with coffee and cream (my literal writing muses), I’ve created a brand palette that speaks to me and, hopefully, my target audience.  Clients that seek me out do so because I can offer them education, empowerment, and bite-sized pieces of knowledge that they can apply to their business.  While I have come to be rather fond of the color blue over the years, my...

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Why Dunkin Donuts Might Be Going Away Forever

Posted by on Aug 7, 2017 in Copywriting | 1 comment

Why Dunkin Donuts Might Be Going Away Forever

If you live on the East coast, you know Dunkin. After all, American runs on Dunkin. Right? Maybe. The company behind Dunkin Donuts, Dunkin Brands is considering changing the way we think about this great pink and orange giant forever. They are considering changing the name of the company and simply cropping out the donuts! They aren’t going to be getting rid of the pastries, but they are going to slice the company name in half to see how consumers respond. Why? It’s actually pretty interesting. Danny...

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