Marketing Offline

Posted by on Mar 23, 2017 in Copywriting | 0 comments

Marketing Offline

Do you cringe at the idea of promoting your business through social media?  Mei Pak, the owner and personality behind Creative Hive Co. offers a fantastic series of Quick Win videos on her YouTube channel.  In this video, she acknowledges the difficulty of connecting with your shoppers online and offers you a few ideas of how to incorporate minimal social media involvement while still promoting your business in tangible ways.  Don’t get me wrong:  Social media is important.  The thing is, there are many...

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First Weekend With Pippin

Posted by on Mar 20, 2017 in Copywriting | 1 comment

First Weekend With Pippin

I am officially back in the office after taking a few days off to bring home Pippin the puppy! I will admit: It was nice being unplugged for the weekend. I very rarely take time off, as you well know, and so the first twelve hours was really difficult for me. I needed the time to finish puppy proofing the apartment and getting last minute supplies. We met Pippin and his brother and had the ability to pick between the two of them. Pippin pounced, barked at his dad in defiance, and immediately stole our hearts. We...

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Bringing Home Pippin

Posted by on Mar 17, 2017 in Copywriting | 2 comments

Bringing Home Pippin

Tomorrow, my life changes forever. Tomorrow, I will be bringing home Pippin our new eight-week old lab. Sean and I have been wanting a dog for a very long time and it’s only recently that the stars have aligned to make this dream come true. We’ve spent the last few weeks doing everything in our power to puppy proof our home (ha!), reading a ton of books on raising puppies and encouraging healthy habits in dogs, and arranging socialization opportunities once he comes home. Some of you might remember...

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Easter SEO: 2017 Keywords

Posted by on Mar 15, 2017 in Copywriting | 0 comments

Easter SEO:  2017 Keywords

Saint Patrick’s will be here and gone before you know it so that means you should be turning your eyes to the next major holiday.  Easter is celebrated on Sunday April 16th this year (2017) and that means you have just about thirty days to get your goods into the hands of consumers.  Generally speaking, I do recommend advertising your holiday products a few months in advance but if you are a last minute up-dater then this list of general Easter keywords might come in handy.  As always, this is a general...

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Breaking Down Etsy Categories

Posted by on Mar 13, 2017 in Copywriting | 0 comments

Breaking Down Etsy Categories

When you set up a product listing on Etsy, you have the option to specify the category of your product. Etsy has been going through a lot of changes recently and have updated their master list of options based on customer feedback. They created fifteen main categories which are then further split up into different options. Buyers are able to sort through categories to find the item they are looking for with greater efficacy so it makes sense to utilize these filters appropriately. Etsy encourages all sellers to...

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2017 Wedding Flower Trends

Posted by on Mar 10, 2017 in Copywriting | 0 comments

2017 Wedding Flower Trends

I love flowers.  I wish I had the skills to do flower arrangements but I don’t.  Don’t even get me started on succulents because I could gush over them for hours.  This video is a little bit out of the ordinary for my blog but I think there’s some good information here other than my desire to watch flower arrangements. This short clip reviews the 2017 trends for floral centerpieces but they also talk about matching personalities to styles.  How do you evaluate your customers preferences when it...

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Handmade Seller Magazine Offers Spring Success

Posted by on Mar 8, 2017 in Copywriting | 0 comments

Handmade Seller Magazine Offers Spring Success

The March issue of the Handmade Seller magazine is jam packed with quite a few interesting topics, if I do say so myself.  As the editor to this fine publication, I know I am biased but I really am fond of this issue.  I’m fairly obsessed with the color scheme of the cover because I am itching for spring to finally get here.  While I’m not really graphically inclined, I know the pink, white, and green palette hints at the warmth that’s just around the corner and I’m ready for it!  I...

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Crafting With A Purpose

Posted by on Mar 6, 2017 in Copywriting | 0 comments

Crafting With A Purpose

We all feel a desire to create which is why we settle on our respective crafts. For me, I yearn to bring voices to life through text. For others, they might be drawn to creating custom portraits for families or quilting comfort out of scraps. Earlier this week, Etsy profiled the Quiltsy team for their recent charitable works. If you’d like to read the full article that was published on March 3rd, 2017, you can check it out here: QUILTSY DONATIONS Quilsty is a team of quilters, appropriately enough, that...

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Stop Hijacking Brands and Busting Your Own

Posted by on Mar 3, 2017 in Copywriting | 6 comments

Stop Hijacking Brands and Busting Your Own

We need to have a serious talk. This is kind of a big deal. I always get a ton of hate (and interestingly love) mail whenever I broach the topic of copyrights, trademarks, and brand names but it’s time to address it again. Today I am not going to be talking about First Sale Doctrine or how to register a trademark. I’m not going to talk about whether or not current laws are “fair”. I’m going to tell you to why you are absolutely destroying your own brand when you use copyrighted or...

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Top 10 Etsy Mistakes

Posted by on Mar 1, 2017 in Copywriting | 6 comments

Top 10 Etsy Mistakes

The fear of mistakes should never prevent us from pursuing our dreams, but it can be used to keep us focused on our goals. When starting on Etsy, many sellers fall into all too common pits. These mistakes can cause frustration, anger, and even depression if they aren’t corrected. They can lead you down a rabbit hole that is filled with misinformation and a complete and utter lack of sales. It’s my hope that this blog, and my library of free resources, can help others from falling into these traps....

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Craft Show Checklist

Posted by on Feb 27, 2017 in Copywriting | 1 comment

Craft Show Checklist

Make Something Two is a brilliant YouTube channel run by a woodworker with a passion for all things small business. Today, I wanted to feature his video on craft shows. Specifically, he breaks down the inventory that he took to a craft show and goes over his profit versus investment. If you want to skip right to the craft show checklist itself, go ahead and start the video at 5:13. I personally think the video is worth watching all the way through and I’d love to know what type of tips and tricks you use to...

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Saint Patrick’s Day SEO: Jewelry

Posted by on Feb 24, 2017 in Copywriting | 0 comments

Saint Patrick’s Day SEO:  Jewelry

Last month I published a list of my top sixty Saint Patrick’s Day keywords but I had several requests for jewelry phrases. If you have any ready to ship jewelry items and you are looking to make one last push for this holiday, you might want to utilize some of these words and phrases. As always, I recommend you research your products, target audience, and keywords appropriately and this selection of words is only meant to be used as a guide. If you would like to see the original list of 2017 Saint...

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Etsy Attributes: What You NEED to Know

Posted by on Feb 22, 2017 in Copywriting | 3 comments

Etsy Attributes:  What You NEED to Know

In my line of work, it is important to keep up with trends and new developments. In order to do that, I rely heavily on thought leaders in my communities and one such thought leader is Cindy Lou of Cindy Lou Who 2. She is based in Calgary, Alberta, Canada and makes goregous jewelry using raw crystals, stones, and even fossils. If you want to check out her jewelry, I highly recommend visiting her here: CINDY LOU WHO 2 While I am very much a fan of her jewelry, I am even more of a fan of her insightful writing....

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Balancing Acts of Small Business

Posted by on Feb 20, 2017 in Copywriting | 0 comments

Balancing Acts of Small Business

It can be hard to balance the life of a small business owner. You may have realized that I actually did not publish an article this past Friday. Classically, I write Monday, Wednesday, and Friday of every week with articles that I hope my readers find inspirational and educational. I managed to even continue that trend when my husband and I were moving across country last year but on Friday, I slipped. Why should I bring this to your attention? Maybe you didn’t even notice! But maybe you did. The reason I...

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Etsy Studio Revealed!

Posted by on Feb 15, 2017 in Copywriting | 4 comments

Etsy Studio Revealed!

Etsy gave us all a Valentine’s Day present yesterday in the form of the somewhat cryptic Etsy Studio. In the video below, Chad Dickerson, the CEO of Etsy, reviews the history of Etsy and shares some “forward-thinking statements” about where Etsy was going. I think it’s important to watch this video in its entirety and to remember that change is inevitable. Etsy sellers often panic when new changes are announced but while I research this set of changes, I want you to kick back, listen to...

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Mastering The Etsy Algorithm

Posted by on Feb 13, 2017 in Copywriting | 0 comments

Mastering The Etsy Algorithm

Dani Marie of THE HANDMADE SELLER MAGAZINE has put together quite a lovely video on the Etsy algorithm. In this fifteen minute tutorial she goes over some of the more common myths that persist about Etsy and how to effectively work around any major obstacles the website presents. This is not a get rich quick video and at the end of the day, you are still responsible for putting in a lot of time, dedication, and hard work, but it does offer some clarity into what is often considered a muddy...

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Yet Another Pricing Formula

Posted by on Feb 10, 2017 in Copywriting | 0 comments

Yet Another Pricing Formula

Pricing is one of the biggest issues for handmade sellers. I get so many questions from various followers, friends, and clients on how to price their items but I’m not really the right person to ask. Only you know your target audience and only you know how much time and money you are investing in each product. To that end, I am a strong believer in searching for outside information when I don’t know the answer. I’d like you to take a quick fifteen minutes and watch this video by YouTuber Melanie...

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Octopi and Preemies: How Crafting Saves Lives

Posted by on Feb 8, 2017 in Copywriting | 4 comments

Octopi and Preemies:  How Crafting Saves Lives

It might seem like a strange headline at first. After all, what in the world could a premature baby do with an octopus and vice versa? It seems like a lot, actually. This story first came across my Facebook news feed courtesy of Daryl Lindsey of Hello Giggles. In her original article, HERE she detailed how hospital in the United Kingdom were calling for stuffed animal octopi to comfort premature babies. It seems that the cushy tentacles are reminiscent of umbilical cords and offer some comfort to the young ones....

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Puppy Love: Valentine’s Day Announcements

Posted by on Feb 6, 2017 in Copywriting | 11 comments

Puppy Love:  Valentine’s Day Announcements

Have you heard the news? Sean and I recently got approved for our very first puppy and we are excited to be bringing him home the day after Saint Patrick’s! We’ve been waiting for a dog for a very long time now so this is a bit of a big deal in our personal lives. I’m so full of love and I thought it would be a cute play on words to showcase my week of Valentine’s Day sales as my “Puppy Love” sales in honor of our little guy. Over the next week, I’m going to be running a...

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Breaking Up (With Etsy) Is Hard To Do

Posted by on Feb 3, 2017 in Copywriting | 12 comments

Breaking Up (With Etsy) Is Hard To Do

Breaking up is hard.  Breaking up with business contacts is a special type of hard.  If you are a handmade seller, chances are you at least know who (or what) Etsy is and there’s a good chance you are in a business relationship with the giant.  Are you in love?  Is it a love/hate relationship?  Are you ready to walk out the door and never look back?  Joey Vitale, a small business attorney, posed an interesting discussion when he published his most recent article on breaking up with Etsy.  He made the...

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