Finding The Right Words

Posted by on Jun 28, 2017 in Copywriting | 0 comments

Finding The Right Words

Sometimes it can be hard to find the right words. This doesn’t just extend to copywriting, but really any time you need to communicate with others. Copywriters spend a lot of time reading, researching, and learning how to effectively communicate with a hidden agenda (buy this product!) but I also like to think that we can use our powers to empower others. A large part of my company is built on the idea that we should always feel comfortable in our own voice. If you are struggling to find descriptive,...

Read More

Reaching Out To Customers Who’ve Gone Silent

Posted by on Jun 23, 2017 in Copywriting | 0 comments

Reaching Out To Customers Who’ve Gone Silent

We’ve all been there. There’s a certain type of anticipation you get when chatting back and forth with a prospective customer. You are eagerly awaiting that cha-ching because you’ve patiently answered ALL their questions and then… Nothing. Absolutely nothing! Why is there silence? You went over color options, sizing, material, shipping times, and even offered a discount because you were ready to sell but now the customer hasn’t said a peep? What gives? Well, the simple truth is that...

Read More

Optimize Your Facebook Page + Group

Posted by on Jun 21, 2017 in Copywriting | 1 comment

Optimize Your Facebook Page + Group

Raise your hand if you have a Facebook page for your business. Raise your other hand if you also have a Facebook group. Are they linked together? It’s a known fact that both Facebook pages and groups serve distinct and important functions for connecting with your target audience, but often business owners don’t use those two platforms in conjunction with each other. Chantel Artnett writes a lovely little blog and tackled this very topic complete with screenshots for those of us who are less than...

Read More

Happy (Belated) Father’s Day

Posted by on Jun 19, 2017 in Copywriting | 1 comment

Happy (Belated) Father’s Day

Yesterday was Father’s Day and many of us spent the day celebrating the men who shaped our lives. While I was unable to spend the day with my father, it was the first holiday Sean and I got to celebrate our own little growing family with Pippin the Puppy. I wanted to take a moment to celebrate families of all shapes, sizes, and styles with my Monday post. I am very grateful to my father and I hope to spend many more years growing with you and learning from you. I love you,...

Read More

Preparing For Surgery

Posted by on Jun 14, 2017 in Copywriting | 2 comments

Preparing For Surgery

Today I am writing a blog that is less informational and more informative for my followers. Those of you that know Sean and I, already know that we have been dealing with some new medical information regarding Pippin the Puppy. Pippin is our lovely 4.5 month old yellow lab. We noticed he was having some difficulty walking, so we went to the vet to get him checked out. The vet is concerned about hip dysplasia and so tomorrow he is going down for sedated images and neutering. The thought process is that if he does...

Read More

PayPal Posts Updates for U.S. Users

Posted by on Jun 9, 2017 in Copywriting | 0 comments

PayPal Posts Updates for U.S. Users

Listen up, everyone! PayPal just sent out a blanket email to all users located in the United States letting them know that starting next month there are going to be a few policy changes. Founded in 1998 (nearly twenty years ago!), PayPal operates a worldwide online payment system based in America. They have long been considered an industry standard for online sellers because they act as a secure third-party platform for transactions between customers and sellers. If you’d like to see the source material,...

Read More

Finding Father’s Day Sales

Posted by on Jun 7, 2017 in Copywriting | 3 comments

Finding Father’s Day Sales

Father’s Day was first introduced in 1910 by Sonora Smart Dodd. Dodd wanted to celebrate fathers and so she set about changing the course of American holiday history. It wasn’t long before her holiday took hold and each year Father’s Day offers not only a chance to thank patriarchs for their hard work, it also offers handmade sellers the chance to stimulate sales. This year, Father’s Day is on June 18th and only a few weeks away. If you sell any products with a masculine target market, it...

Read More

Fourth of July Keyword List

Posted by on May 29, 2017 in Copywriting | 0 comments

Fourth of July Keyword List

It’s Memorial Day weekend which means summer is officially here! It’s time to break out the barbecues, throw on that swimsuit, and hit up the beaches, lakes, parks, and carnivals. After what seems almost like an eternity in cold weather, snow, and rain, it’s nice to have some warmer weather on the horizon. For small business owners, that also means we should be looking forward to the summer holidays. If you have any products that border on patriotic or include a red, white, and blue theme it is...

Read More

Getting 100 Sales In One Week!

Posted by on May 24, 2017 in Copywriting | 0 comments

Getting 100 Sales In One Week!

How many of you would love to experience a product going viral? It’s a lofty goal, for sure. For one of my clients, she’s experienced her own version of a viral explosion. Amy Wagner, the owner of LakesideDesigns1 has sold 101 of her amazing tumblers in one week!  She contacted me for a product description revision when she noticed her views were going up and the sales were starting to come in for her monogrammed tumblers.  Writing product descriptions is what I live and breath for so I was ecstatic...

Read More

Visits Versus Views: Etsy Stats Explained

Posted by on May 22, 2017 in Copywriting | 9 comments

Visits Versus Views:  Etsy Stats Explained

Talk about frustrating! Just when you think you have it all down pat, understood, and locked up, things go and change again. Such is life. I’m talking about, of course, the new Etsy Dashboard and the insanity that is Etsy Views versus Etsy Visits.  We’ve all been comfortable with the concepts of Views, Favorites, and Sales for many years now so when Etsy transitioned over to the new Shop Manager, many of us were left scratching our collective heads. I promise, it’s not that complicated. Really....

Read More

The New Etsy CEO: First Thoughts

Posted by on May 12, 2017 in Copywriting | 3 comments

The New Etsy CEO:  First Thoughts

Josh Silverman, the new CEO of Etsy, hosted his first live text-based Q&A yesterday from 11 AM – 1 PM EST and the reactions were mixed. If you want to read the entire transcript you may do so directly here: Josh Silverman Q&A. Be warned: There are over sixty-five pages of comments, questions, and answers. I think it is important to remember that this was his first public interaction with Etsy sellers as the CEO. It is, in my humble opinion, unrealistic to expect him to offer concrete solutions at...

Read More

Can You *Really* Do It All?

Posted by on May 10, 2017 in Copywriting | 0 comments

Can You *Really* Do It All?

That’s a question I get asked a lot. For all intents and purposes, I seem to do a lot. I seem to do it all because I juggle our family, two careers, and hopefully somewhat of a social life. This is topic that I recently addressed in more depth for The Handmade Seller Magazine in the current May 2017 issue. As you may or may not know, I am the editor to that fine publication and I regularly take questions from our readers. I use their queries to build fresh articles and to answer directly in my Letters To...

Read More

Etsy Payments: What You NEED to Know

Posted by on May 8, 2017 in Copywriting | 11 comments

Etsy Payments:  What You NEED to Know

Did you know that your selling privileges (on Etsy) can be suspended on May 18th, 2017 if you do not comply with the new Etsy Payments set up? It’s true and it was announced, in my opinion rather quietly, by Etsy quite some time ago. Now that the deadline is fasting approaching, I’ve had many sellers ask me my thoughts on this update. It’s important for me to offer an unbiased approach to evaluating any change on Etsy, or otherwise, which is why I wanted to breakdown what this really means for...

Read More

Panic At Etsy: CEO Fired and Stocks Falling

Posted by on May 3, 2017 in Copywriting | 10 comments

Panic At Etsy:  CEO Fired and Stocks Falling

If you follow my blog, then you know I’ve discussed the importance of emotional headlines in blogs.  This blog is one such example.  You may or may not have heard that the, now former, CEO of Etsy Chad Dickerson was recently fired.  This news was announced earlier this week and it sent the Etsy community spiraling into panic.  It’s not uncommon for us to get concerned when we hear of algorithm testing, so it’s only natural for us to react with a certain degree of fear when we hear about a...

Read More

The Funniest One Star Reviews

Posted by on May 1, 2017 in Copywriting | 0 comments

The Funniest One Star Reviews

Sometimes, a one star review is inevitable.  Sometimes, they are warranted but sometimes they aren’t.  When you find yourself staring down a one star review that is false, there’s not much more you can do other than laugh at the situation.  This video has been making the rounds lately and I think this is a great way to start the work week:  With a smile....

Read More

Marketing for Mother’s Day

Posted by on Apr 29, 2017 in Copywriting | 1 comment

Marketing for Mother’s Day

Mother’s Day and Father’s Day are coming up in quick succession and I’m seeing a lot of my clients ignore these holidays.  Don’t!  These are two important holidays to capture your audience if you sell gifts of any nature.  As Mother’s Day is only a few weeks ago, I wanted to come back to a few last minute marketing ideas I discussed last year around this time. I think that article still holds true so I’d like to revisit those concepts for my new (and seasoned) readers.  If you...

Read More

Evaluating Etsy Keywords

Posted by on Apr 24, 2017 in Copywriting | 1 comment

Evaluating Etsy Keywords

Selecting keywords for your Etsy site can be a bit of a headache, and I say that as someone who specializes in this very process! There’s a reason many of my clients hire me to do their SEO for them: It takes time and can be frustrating. If you’ve read through my library of SEO articles then you already know how I feel about the current best practices for formatting titles and selecting tags. If you haven’t checked those out, I recommend starting there before proceeding with this article....

Read More

7 Years (A Life Lived Well)

Posted by on Apr 21, 2017 in Copywriting | 0 comments

7 Years (A Life Lived Well)

Connecting with your career can be difficult. If you are an entrepreneur, chances are you are juggling multiple careers and passions. Perhaps you are a mother and a seamstress. Perhaps you are a father and a woodworker. Perhaps you are a nurse and a virtual assistant. I just happen to be a Physician Assistant and a writer. Whenever I am having a difficult day and I find myself questioning why I am juggling so much, I stop and listen to this song. This is technically a parody video of the original but rewritten...

Read More

Delivering Delayed Products To Customers

Posted by on Apr 17, 2017 in Copywriting | 1 comment

Delivering Delayed Products To Customers

We’ve all been there: Surprise! Something has gone terribly wrong in your personal or professional life and you are now staring down an order queue that will undoubtedly be delayed. You need to tell your customers that the item or service they purchased is going to be late. It’s not a fun feeling but unfortunately there are a lot of less-than-wonderful aspects about being a business owner and this is one of them. One of the complimentary services I offer through my company is free correspondences for...

Read More

Flash Sale: 15% Off Everything!

Posted by on Apr 14, 2017 in Copywriting | 0 comments

Flash Sale:  15% Off Everything!

This weekend I am offering a Flash Sale!  I’m offering 15% off all Etsy SEO services, product descriptions, and even business biographies.  Normally, I reserve my blog for informative and uplifting content but every now and then I like to treat my followers to a few freebies.  This discount code is viable now through April 17th and has been named after my unofficial mascot, Pippin the puppy. We are eager for the warmth of spring and are all chomping at the bit to get outside. This weekend many of my...

Read More