Happy Holidays (Or Is It Merry Christmas?)

Posted by on Dec 21, 2018 in Copywriting | 0 comments

Happy Holidays (Or Is It Merry Christmas?)

Do you say Happy Holidays, Merry Christmas, or Season’s Greetings?

This can be a bit of a delicate conversation but, lucky for you, difficult conversations are kind of my thing. You see, I take a common sense approach to chatting with customers. I understand that not everyone is having a happy holiday season, I understand that not everyone celebrates what I celebrate, and I understand that there is a LOT of pressure to get things right with shoppers. A few simple words can make or break a sale so I want to make sure I am using the right words to entice them. I’m sure you struggle with the same conundrum, which is precisely why I am writing this post so late in the season.

What do you do?

Sound off in the comments below but I’m sure you are eagerly awaiting my answer.

I generally wish individuals Happy Holidays or Season’s Greetings even though my husband and I celebrate a form of Christmas.

Why?

Well, my company is not affiliated with any particular religion and so there is very little reason for me to pick a specific greeting. I work with customers from all across the globe and not everyone celebrates this holiday (or any holiday, for that matter). When selecting which seasonal greeting to use, I want to go with something that has the broadest and most generic, positive impact. I want to share some happiness with my customers but I don’t want them to feel awkward for any reason with this exchange. To keep things simple, a generic greeting allows you to cater to a wide variety of customers without infringing on their belief system (whatever that may be).

What happens if you DO sell religious items?

What happens if your company is branded as a Jewish company or a Christian company?

Well, if your target audience is primarily Jewish, or Christian, or whatever religion they happen to be, by all means share a specific greeting! This is a no-brainer, honestly! If you are already selling items that are within that niche, it is obviously safe to extend specific seasonal greetings appropriate to that religious observance.

So, let’s get into the nitty-gritty of how YOU handle these phrases. Tell me in the comments below how you handle the minefield of seasonal greetings?

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