Visits Versus Views: Etsy Stats Explained

Posted by on May 22, 2017 in Copywriting | 12 comments

Visits Versus Views:  Etsy Stats Explained

Talk about frustrating! Just when you think you have it all down pat, understood, and locked up, things go and change again. Such is life. I’m talking about, of course, the new Etsy Dashboard and the insanity that is Etsy Views versus Etsy Visits.  We’ve all been comfortable with the concepts of Views, Favorites, and Sales for many years now so when Etsy transitioned over to the new Shop Manager, many of us were left scratching our collective heads. I promise, it’s not that complicated.


Way back when, a View was defined as any listing opened up for more than 3 seconds.

That means, if you had one person scrolling through your shop and they looked at 17 different listings, you would have 17 Views in your Dashboard.



Well, maybe not really.  It’s just not that accurate when it comes to measuring actual shopping trends.  When you throw the practice of like-for-like or view-for-view games or ladders, then you are just skewing your values even more.  While it might feel good to see big numbers in the Dashboard, it didn’t really translate to anything concrete.

Part of the Shop Manager overhaul was to offer sellers more accurate ways to track customer practices.  Enter the Visit.  Now, when you have a customer scrolling through your shop it doesn’t matter how long they stay or what they look at, you are seeing ONE visit per customer.  Don’t get down on yourself if your numbers seem to be low.  They are that way for everyone.  It’s just a matter of getting used to this new metric and, I think, in the long run it would do us all some good to get away from staring at the numbers.  Business is about relationships and making connections with people.

Let’s turn those visits into loyal customers, cha-chings, and success!


  1. 10-8-2017

    When I initially commented I clicked the “Notify me when new comments are added”
    checkbox and now each time a comment is added I get four e-mails with the same
    comment. Is there any way you can remove people from
    that service? Bless you!

    • 10-9-2017

      I cannot edit your settings but I believe if you go back to the original thread you can uncheck that option and stop following the comments. Let me know if that works!

  2. 9-11-2017

    I had not been able to find this explained anywhere, so thank you!

  3. 5-25-2017

    Thank you! This is the clearest explanation that I have seen regarding visits vs. views.

  4. 5-24-2017

    The habit of “over checking” stats was a problem I had, but no more. I do like the new setup and think it’s more reflective of what’s really happening – and since I’m a low visits Shop, I’ve gotten away from the constant looking. Yes!

  5. 5-23-2017

    Really appreciate your perspective. I think I’ll stop grumbling now. Thank you!

  6. 5-23-2017

    I am getting used to it…I am sure it is like everything else, once you get used to it, it will be fine!

  7. 5-22-2017

    It’s a more sophisticated algorithm that tracks “sessions” rather than page clicks. In my case the more time they spend at my Etsy store or my website the more likely they are to buy.

  8. 5-22-2017

    I’m GLAD they changed to visits. I never participate in the like for like ladders because it does nothing to boost my business and skews my stats. I came from the corporate world where numbers were very real and necessary. I’m not usually a fan of change but this one is awesome.

  9. 5-22-2017

    Thank you for this – It makes much more sense now. Thanks for all the great info!!

  10. 5-22-2017

    YES, it is a bit confusing. I lost 3 listings because the automatic renewal prompt is no longer available, or at least I can’t find it.

  11. 5-22-2017


    I love the new way Etsy shows my visits! I know it is alot of bugs in the dashboard, but I hope they eventually will straighten out! Thank you for your post! Love your blog!

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