Fourth of July Keyword List

Posted by on May 29, 2017 in Copywriting | 0 comments

Fourth of July Keyword List

It’s Memorial Day weekend which means summer is officially here! It’s time to break out the barbecues, throw on that swimsuit, and hit up the beaches, lakes, parks, and carnivals. After what seems almost like an eternity in cold weather, snow, and rain, it’s nice to have some warmer weather on the horizon. For small business owners, that also means we should be looking forward to the summer holidays. If you have any products that border on patriotic or include a red, white, and blue theme it is...

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Getting 100 Sales In One Week!

Posted by on May 24, 2017 in Copywriting | 0 comments

Getting 100 Sales In One Week!

How many of you would love to experience a product going viral? It’s a lofty goal, for sure. For one of my clients, she’s experienced her own version of a viral explosion. Amy Wagner, the owner of LakesideDesigns1 has sold 101 of her amazing tumblers in one week!  She contacted me for a product description revision when she noticed her views were going up and the sales were starting to come in for her monogrammed tumblers.  Writing product descriptions is what I live and breath for so I was ecstatic...

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Visits Versus Views: Etsy Stats Explained

Posted by on May 22, 2017 in Copywriting | 20 comments

Visits Versus Views:  Etsy Stats Explained

Talk about frustrating! Just when you think you have it all down pat, understood, and locked up, things go and change again. Such is life. I’m talking about, of course, the new Etsy Dashboard and the insanity that is Etsy Views versus Etsy Visits.  We’ve all been comfortable with the concepts of Views, Favorites, and Sales for many years now so when Etsy transitioned over to the new Shop Manager, many of us were left scratching our collective heads. I promise, it’s not that complicated. Really....

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The New Etsy CEO: First Thoughts

Posted by on May 12, 2017 in Copywriting | 3 comments

The New Etsy CEO:  First Thoughts

Josh Silverman, the new CEO of Etsy, hosted his first live text-based Q&A yesterday from 11 AM – 1 PM EST and the reactions were mixed. If you want to read the entire transcript you may do so directly here: Josh Silverman Q&A. Be warned: There are over sixty-five pages of comments, questions, and answers. I think it is important to remember that this was his first public interaction with Etsy sellers as the CEO. It is, in my humble opinion, unrealistic to expect him to offer concrete solutions at...

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Can You *Really* Do It All?

Posted by on May 10, 2017 in Copywriting | 0 comments

Can You *Really* Do It All?

That’s a question I get asked a lot. For all intents and purposes, I seem to do a lot. I seem to do it all because I juggle our family, two careers, and hopefully somewhat of a social life. This is topic that I recently addressed in more depth for The Handmade Seller Magazine in the current May 2017 issue. As you may or may not know, I am the editor to that fine publication and I regularly take questions from our readers. I use their queries to build fresh articles and to answer directly in my Letters To...

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Etsy Payments: What You NEED to Know

Posted by on May 8, 2017 in Copywriting | 15 comments

Etsy Payments:  What You NEED to Know

Did you know that your selling privileges (on Etsy) can be suspended on May 18th, 2017 if you do not comply with the new Etsy Payments set up? It’s true and it was announced, in my opinion rather quietly, by Etsy quite some time ago. Now that the deadline is fasting approaching, I’ve had many sellers ask me my thoughts on this update. It’s important for me to offer an unbiased approach to evaluating any change on Etsy, or otherwise, which is why I wanted to breakdown what this really means for...

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Panic At Etsy: CEO Fired and Stocks Falling

Posted by on May 3, 2017 in Copywriting | 13 comments

Panic At Etsy:  CEO Fired and Stocks Falling

If you follow my blog, then you know I’ve discussed the importance of emotional headlines in blogs.  This blog is one such example.  You may or may not have heard that the, now former, CEO of Etsy Chad Dickerson was recently fired.  This news was announced earlier this week and it sent the Etsy community spiraling into panic.  It’s not uncommon for us to get concerned when we hear of algorithm testing, so it’s only natural for us to react with a certain degree of fear when we hear about a...

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The Funniest One Star Reviews

Posted by on May 1, 2017 in Copywriting | 0 comments

The Funniest One Star Reviews

Sometimes, a one star review is inevitable.  Sometimes, they are warranted but sometimes they aren’t.  When you find yourself staring down a one star review that is false, there’s not much more you can do other than laugh at the situation.  This video has been making the rounds lately and I think this is a great way to start the work week:  With a smile....

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