Marketing for Mother’s Day

Posted by on Apr 29, 2017 in Copywriting | 1 comment

Marketing for Mother’s Day

Mother’s Day and Father’s Day are coming up in quick succession and I’m seeing a lot of my clients ignore these holidays.  Don’t!  These are two important holidays to capture your audience if you sell gifts of any nature.  As Mother’s Day is only a few weeks ago, I wanted to come back to a few last minute marketing ideas I discussed last year around this time. I think that article still holds true so I’d like to revisit those concepts for my new (and seasoned) readers.  If you...

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Evaluating Etsy Keywords

Posted by on Apr 24, 2017 in Copywriting | 1 comment

Evaluating Etsy Keywords

Selecting keywords for your Etsy site can be a bit of a headache, and I say that as someone who specializes in this very process! There’s a reason many of my clients hire me to do their SEO for them: It takes time and can be frustrating. If you’ve read through my library of SEO articles then you already know how I feel about the current best practices for formatting titles and selecting tags. If you haven’t checked those out, I recommend starting there before proceeding with this article....

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7 Years (A Life Lived Well)

Posted by on Apr 21, 2017 in Copywriting | 0 comments

7 Years (A Life Lived Well)

Connecting with your career can be difficult. If you are an entrepreneur, chances are you are juggling multiple careers and passions. Perhaps you are a mother and a seamstress. Perhaps you are a father and a woodworker. Perhaps you are a nurse and a virtual assistant. I just happen to be a Physician Assistant and a writer. Whenever I am having a difficult day and I find myself questioning why I am juggling so much, I stop and listen to this song. This is technically a parody video of the original but rewritten...

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Delivering Delayed Products To Customers

Posted by on Apr 17, 2017 in Copywriting | 1 comment

Delivering Delayed Products To Customers

We’ve all been there: Surprise! Something has gone terribly wrong in your personal or professional life and you are now staring down an order queue that will undoubtedly be delayed. You need to tell your customers that the item or service they purchased is going to be late. It’s not a fun feeling but unfortunately there are a lot of less-than-wonderful aspects about being a business owner and this is one of them. One of the complimentary services I offer through my company is free correspondences for...

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Flash Sale: 15% Off Everything!

Posted by on Apr 14, 2017 in Copywriting | 0 comments

Flash Sale:  15% Off Everything!

This weekend I am offering a Flash Sale!  I’m offering 15% off all Etsy SEO services, product descriptions, and even business biographies.  Normally, I reserve my blog for informative and uplifting content but every now and then I like to treat my followers to a few freebies.  This discount code is viable now through April 17th and has been named after my unofficial mascot, Pippin the puppy. We are eager for the warmth of spring and are all chomping at the bit to get outside. This weekend many of my...

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The Happiness Equation

Posted by on Apr 12, 2017 in Copywriting | 1 comment

The Happiness Equation

Small business owners often pursue their crafts because they want to be happy.  They want to work by doing what they love to do.  But, are you happy? This is a topic I often discuss in my Facebook group with my members.  I came across The Happiness Equation while reviewing some videos and I thought it was worth sharing with all of you.  Take a few minutes to watch this video.  You might be surprised at what it reveals regarding your own state of...

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Screening Facebook Requests

Posted by on Apr 10, 2017 in Copywriting | 1 comment

Screening Facebook Requests

Facebook is a wonderful platform for engaging with family, friends, and potential customers. A large part of my company is run through Facebook interactions as I have both a Facebook page (THE WRITE ASSISTANT FACEBOOK PAGE) and a Facebook group (COPYWRITING FOR CREATIVES). Both of these facets of my company serve very different functions but they are integral to keeping my presence alive for my target audience. The purpose of this article is not to delve into which is better (or if one is better, for that matter)...

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Securing Shop Views: Etsy Resources

Posted by on Apr 5, 2017 in Copywriting | 0 comments

Securing Shop Views:  Etsy Resources

Contrary to hopeful belief, putting up an Etsy shop is not enough. Sales won’t magically roll in. Views won’t populate your pages automatically and favorites will not fall into your lap. Having an Etsy shop is hard work and unless you spend a decent amount of time researching SEO, perfecting your photography, and writing dazzling descriptions. You can hire me for Etsy SEO and copy, but I can’t help you with photography. I also can’t help you with your promotion; at least directly....

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What’s Stopping You Today?

Posted by on Apr 3, 2017 in Copywriting | 0 comments

What’s Stopping You Today?

It’s a new financial quarter, a new season, and a new week so I’d like to start it off with a little motivation. I try to post motivational and inspirational content on my Pinterest board every Monday, but I thought this deserved a special post. This five minute video challenges you to change your mindset. They remind us that even though we might change our hair, our clothes, our addresses, or our circumstances until we embrace a mindset that is congruent with our goals (and not our fears), nothing...

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