Advocating For The Small Business Owner

Posted by on Mar 31, 2017 in Copywriting | 1 comment

Advocating For The Small Business Owner

Taxes, legislature, and regulations are not always at the top of the small business owners mind, but perhaps they should be. Etsy, as a company, is taking this concept to a whole new level with the introduction of Etsy Advocacy. They are acutely aware that the large amount of sellers on their platform are grossly misrepresented when it comes to business regulations and they want to mobilize us to put an end to that circumstance. On March 28th, Etsy administrator Ilyssa Meyer announced the development and launch...

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Want To Craft With Ron Swanson?

Posted by on Mar 29, 2017 in Copywriting | 1 comment

Want To Craft With Ron Swanson?

OK, so maybe you won’t be crafting with Ron Swanson but you will be doing so under the dutiful eyes of Nick Offerman and Amy Poehler. NBC has ordered a six episode series called “The Handmade Project” in which contestants will work to take on increasingly difficult projects. The goal is to dazzle and delight the judges. Like many reality TV shows, this will be a fun guilty indulgence but before it goes to air it needs to find the right contestants. Do you have what it takes to make the judges...

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Etsy Attributes Are Live Today!

Posted by on Mar 27, 2017 in Copywriting | 3 comments

Etsy Attributes Are Live Today!

For those of you paying attention to the latest and greatest Etsy algorithm change, you already know that Attributes are a big deal. They went live today. For those of you not in the direct know, my blog aims to help get you up to speed. First of all, what are Etsy Attributes? According to the Etsy Help article, Attributes are “distinct and organized characteristics to better describe your items.” The goal is that by using these characteristics, customers can find your items more easily. I like to...

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Marketing Offline

Posted by on Mar 23, 2017 in Copywriting | 0 comments

Marketing Offline

Do you cringe at the idea of promoting your business through social media?  Mei Pak, the owner and personality behind Creative Hive Co. offers a fantastic series of Quick Win videos on her YouTube channel.  In this video, she acknowledges the difficulty of connecting with your shoppers online and offers you a few ideas of how to incorporate minimal social media involvement while still promoting your business in tangible ways.  Don’t get me wrong:  Social media is important.  The thing is, there are many...

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First Weekend With Pippin

Posted by on Mar 20, 2017 in Copywriting | 7 comments

First Weekend With Pippin

I am officially back in the office after taking a few days off to bring home Pippin the puppy! I will admit: It was nice being unplugged for the weekend. I very rarely take time off, as you well know, and so the first twelve hours was really difficult for me. I needed the time to finish puppy proofing the apartment and getting last minute supplies. We met Pippin and his brother and had the ability to pick between the two of them. Pippin pounced, barked at his dad in defiance, and immediately stole our hearts. We...

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Bringing Home Pippin

Posted by on Mar 17, 2017 in Copywriting | 2 comments

Bringing Home Pippin

Tomorrow, my life changes forever. Tomorrow, I will be bringing home Pippin our new eight-week old lab. Sean and I have been wanting a dog for a very long time and it’s only recently that the stars have aligned to make this dream come true. We’ve spent the last few weeks doing everything in our power to puppy proof our home (ha!), reading a ton of books on raising puppies and encouraging healthy habits in dogs, and arranging socialization opportunities once he comes home. Some of you might remember...

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Easter SEO: 2017 Keywords

Posted by on Mar 15, 2017 in Copywriting | 0 comments

Easter SEO:  2017 Keywords

Saint Patrick’s will be here and gone before you know it so that means you should be turning your eyes to the next major holiday.  Easter is celebrated on Sunday April 16th this year (2017) and that means you have just about thirty days to get your goods into the hands of consumers.  Generally speaking, I do recommend advertising your holiday products a few months in advance but if you are a last minute up-dater then this list of general Easter keywords might come in handy.  As always, this is a general...

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Breaking Down Etsy Categories

Posted by on Mar 13, 2017 in Copywriting | 0 comments

Breaking Down Etsy Categories

When you set up a product listing on Etsy, you have the option to specify the category of your product. Etsy has been going through a lot of changes recently and have updated their master list of options based on customer feedback. They created fifteen main categories which are then further split up into different options. Buyers are able to sort through categories to find the item they are looking for with greater efficacy so it makes sense to utilize these filters appropriately. Etsy encourages all sellers to...

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2017 Wedding Flower Trends

Posted by on Mar 10, 2017 in Copywriting | 1 comment

2017 Wedding Flower Trends

I love flowers.  I wish I had the skills to do flower arrangements but I don’t.  Don’t even get me started on succulents because I could gush over them for hours.  This video is a little bit out of the ordinary for my blog but I think there’s some good information here other than my desire to watch flower arrangements. This short clip reviews the 2017 trends for floral centerpieces but they also talk about matching personalities to styles.  How do you evaluate your customers preferences when it...

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Handmade Seller Magazine Offers Spring Success

Posted by on Mar 8, 2017 in Copywriting | 0 comments

Handmade Seller Magazine Offers Spring Success

The March issue of the Handmade Seller magazine is jam packed with quite a few interesting topics, if I do say so myself.  As the editor to this fine publication, I know I am biased but I really am fond of this issue.  I’m fairly obsessed with the color scheme of the cover because I am itching for spring to finally get here.  While I’m not really graphically inclined, I know the pink, white, and green palette hints at the warmth that’s just around the corner and I’m ready for it!  I...

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Crafting With A Purpose

Posted by on Mar 6, 2017 in Copywriting | 0 comments

Crafting With A Purpose

We all feel a desire to create which is why we settle on our respective crafts. For me, I yearn to bring voices to life through text. For others, they might be drawn to creating custom portraits for families or quilting comfort out of scraps. Earlier this week, Etsy profiled the Quiltsy team for their recent charitable works. If you’d like to read the full article that was published on March 3rd, 2017, you can check it out here: QUILTSY DONATIONS Quilsty is a team of quilters, appropriately enough, that...

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Stop Hijacking Brands and Busting Your Own

Posted by on Mar 3, 2017 in Copywriting | 6 comments

Stop Hijacking Brands and Busting Your Own

We need to have a serious talk. This is kind of a big deal. I always get a ton of hate (and interestingly love) mail whenever I broach the topic of copyrights, trademarks, and brand names but it’s time to address it again. Today I am not going to be talking about First Sale Doctrine or how to register a trademark. I’m not going to talk about whether or not current laws are “fair”. I’m going to tell you to why you are absolutely destroying your own brand when you use copyrighted or...

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Top 10 Etsy Mistakes

Posted by on Mar 1, 2017 in Copywriting | 6 comments

Top 10 Etsy Mistakes

The fear of mistakes should never prevent us from pursuing our dreams, but it can be used to keep us focused on our goals. When starting on Etsy, many sellers fall into all too common pits. These mistakes can cause frustration, anger, and even depression if they aren’t corrected. They can lead you down a rabbit hole that is filled with misinformation and a complete and utter lack of sales. It’s my hope that this blog, and my library of free resources, can help others from falling into these traps....

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