Craft Show Checklist

Posted by on Feb 27, 2017 in Copywriting | 1 comment

Craft Show Checklist

Make Something Two is a brilliant YouTube channel run by a woodworker with a passion for all things small business. Today, I wanted to feature his video on craft shows. Specifically, he breaks down the inventory that he took to a craft show and goes over his profit versus investment. If you want to skip right to the craft show checklist itself, go ahead and start the video at 5:13. I personally think the video is worth watching all the way through and I’d love to know what type of tips and tricks you use to...

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Saint Patrick’s Day SEO: Jewelry

Posted by on Feb 24, 2017 in Copywriting | 0 comments

Saint Patrick’s Day SEO:  Jewelry

Last month I published a list of my top sixty Saint Patrick’s Day keywords but I had several requests for jewelry phrases. If you have any ready to ship jewelry items and you are looking to make one last push for this holiday, you might want to utilize some of these words and phrases. As always, I recommend you research your products, target audience, and keywords appropriately and this selection of words is only meant to be used as a guide. If you would like to see the original list of 2017 Saint...

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Etsy Attributes: What You NEED to Know

Posted by on Feb 22, 2017 in Copywriting | 3 comments

Etsy Attributes:  What You NEED to Know

In my line of work, it is important to keep up with trends and new developments. In order to do that, I rely heavily on thought leaders in my communities and one such thought leader is Cindy Lou of Cindy Lou Who 2. She is based in Calgary, Alberta, Canada and makes goregous jewelry using raw crystals, stones, and even fossils. If you want to check out her jewelry, I highly recommend visiting her here: CINDY LOU WHO 2 While I am very much a fan of her jewelry, I am even more of a fan of her insightful writing....

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Balancing Acts of Small Business

Posted by on Feb 20, 2017 in Copywriting | 0 comments

Balancing Acts of Small Business

It can be hard to balance the life of a small business owner. You may have realized that I actually did not publish an article this past Friday. Classically, I write Monday, Wednesday, and Friday of every week with articles that I hope my readers find inspirational and educational. I managed to even continue that trend when my husband and I were moving across country last year but on Friday, I slipped. Why should I bring this to your attention? Maybe you didn’t even notice! But maybe you did. The reason I...

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Etsy Studio Revealed!

Posted by on Feb 15, 2017 in Copywriting | 4 comments

Etsy Studio Revealed!

Etsy gave us all a Valentine’s Day present yesterday in the form of the somewhat cryptic Etsy Studio. In the video below, Chad Dickerson, the CEO of Etsy, reviews the history of Etsy and shares some “forward-thinking statements” about where Etsy was going. I think it’s important to watch this video in its entirety and to remember that change is inevitable. Etsy sellers often panic when new changes are announced but while I research this set of changes, I want you to kick back, listen to...

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Mastering The Etsy Algorithm

Posted by on Feb 13, 2017 in Copywriting | 0 comments

Mastering The Etsy Algorithm

Dani Marie of THE HANDMADE SELLER MAGAZINE has put together quite a lovely video on the Etsy algorithm. In this fifteen minute tutorial she goes over some of the more common myths that persist about Etsy and how to effectively work around any major obstacles the website presents. This is not a get rich quick video and at the end of the day, you are still responsible for putting in a lot of time, dedication, and hard work, but it does offer some clarity into what is often considered a muddy...

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Yet Another Pricing Formula

Posted by on Feb 10, 2017 in Copywriting | 0 comments

Yet Another Pricing Formula

Pricing is one of the biggest issues for handmade sellers. I get so many questions from various followers, friends, and clients on how to price their items but I’m not really the right person to ask. Only you know your target audience and only you know how much time and money you are investing in each product. To that end, I am a strong believer in searching for outside information when I don’t know the answer. I’d like you to take a quick fifteen minutes and watch this video by YouTuber Melanie...

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Octopi and Preemies: How Crafting Saves Lives

Posted by on Feb 8, 2017 in Copywriting | 4 comments

Octopi and Preemies:  How Crafting Saves Lives

It might seem like a strange headline at first. After all, what in the world could a premature baby do with an octopus and vice versa? It seems like a lot, actually. This story first came across my Facebook news feed courtesy of Daryl Lindsey of Hello Giggles. In her original article, HERE she detailed how hospital in the United Kingdom were calling for stuffed animal octopi to comfort premature babies. It seems that the cushy tentacles are reminiscent of umbilical cords and offer some comfort to the young ones....

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Puppy Love: Valentine’s Day Announcements

Posted by on Feb 6, 2017 in Copywriting | 11 comments

Puppy Love:  Valentine’s Day Announcements

Have you heard the news? Sean and I recently got approved for our very first puppy and we are excited to be bringing him home the day after Saint Patrick’s! We’ve been waiting for a dog for a very long time now so this is a bit of a big deal in our personal lives. I’m so full of love and I thought it would be a cute play on words to showcase my week of Valentine’s Day sales as my “Puppy Love” sales in honor of our little guy. Over the next week, I’m going to be running a...

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Breaking Up (With Etsy) Is Hard To Do

Posted by on Feb 3, 2017 in Copywriting | 12 comments

Breaking Up (With Etsy) Is Hard To Do

Breaking up is hard.  Breaking up with business contacts is a special type of hard.  If you are a handmade seller, chances are you at least know who (or what) Etsy is and there’s a good chance you are in a business relationship with the giant.  Are you in love?  Is it a love/hate relationship?  Are you ready to walk out the door and never look back?  Joey Vitale, a small business attorney, posed an interesting discussion when he published his most recent article on breaking up with Etsy.  He made the...

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Sweet Success: Do You Want To Be Featured?

Posted by on Feb 1, 2017 in Copywriting | 0 comments

Sweet Success:  Do You Want To Be Featured?

Do you want to be featured by the Handmade Seller Magazine? I’m the editor to this wonderful publication and this month we are featuring an amazing virtual bakery as our featured seller. Each month, we select a different handmade seller to showcase because we believe strongly in strengthening our community with inspiring examples. Michelle Garner of SWEETS ILLUSTRATED has captured my imagination and my stomach with her amazing creations making her a very fitting February artisan.   Do you want to be...

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