We Versus Me: Pronouns in Business

Posted by on Jan 11, 2017 in Copywriting | 5 comments

We Versus Me:  Pronouns in Business

We are so happy you are here! We want to welcome you to our shop! We want you to enjoy your time with us today! Wait a minute… Shouldn’t it be a little different? I am so happy you are here! I want to welcome you to my shop! I want you to enjoy your time with me today.


Who is doing the talking here?

Let’s rewind a little bit. The topic I want to address to day is one of the most common questions I get:

Should I write my business biography/copy in first person or third person and should I write it as we or me?

If you don’t want to read my explanation I’ll keep it really simple: It’s up to you as long as you keep it consistent. Don’t switch back and forth between pronouns throughout your copy and your content but rather make sure once you pick a style you just stick with it.

So what are the benefits of each?

First of all, using we is known as using the Royal We. It doesn’t mean you have a fleet of employees and is a grammatical mechanism that allows you to speak of a singular organization in a more formal tone. This is recommended for businesses that want to portray themselves as formal, extremely professional, and authoritative.

You might notice that I use this on my website.

I am a writing service. I offer education, coaching, and writing packages so of course I want you to feel as though I am a well educated and capable company!

If you flip over to my Etsy page though, you’ll see it is in a more casual first person affect. Etsy, and other handmade seller platforms, lend themselves to this more casual and conversational tone. Which brings me to my next point. For most handmade sellers, I recommend going with the first person approach. Many buyers want to feel as though they are purchasing from a friendly face, and not a corporation, and by using individualized pronouns you can give a warmer feeling to your text.

What do you use?

Drop your links below and we can all get to know each other a little bit better!


  1. 1-13-2017

    My situation is different, since I have a business partner. I try to keep it informal but it’s difficult with two or more people in the business.

  2. 1-13-2017

    Thanks Kateland, I asked this on Facebook and your answer was perfect since I was in the middle of rewriting my profile. It was a question I struggled with often but now I know!

  3. 1-12-2017

    Thanks so much for this very clear explanation of I vs we. I believe my shop info may be a mix of both! I’ll be checking and revising …

  4. 1-12-2017

    Thanks for this! I am guilty of switching between the two. I need to work on this more.

  5. 1-12-2017

    I just rewrote my website copy to differentiate me from my company. I’m trying to be more professional! On the about page, I have a section about the company (we) and a section about myself (I). I’d love feedback on it! Thanks for this article. Very helpful!

Leave a Reply

Your email address will not be published. Required fields are marked *