If you are an Etsy seller, then you know the value of having Favorites and Views! In fact, there’s a good chance you might watch that Favorite column like a hawk. For those of you that are new to the world of Etsy, a Favorite is when a person likes your item and clicks a little heart next to it. A View is when someone looks at your listing pages. It’s a nice fuzzy feeling when the Favorites and the Views start pouring in but some sellers will engage in click games to boost those numbers. Click games, also known as ladder games, are not an effective use of your time and if you are celebrating all those hearts, I have some bad news for you.
I’m talk to you.
Knock. It. Off.
Now that I have your attention, let me tell you why. Do you know what a conversion rate is? On Etsy, your conversion rate is how many Views you have to Sales. The desired number will vary based on what you are selling and how saturated your market is but generally speaking you want to have a 1% conversion rate or so (for every 100 Views you get 1 sale). Again, this varies wildly across markets so I’m going to be speaking only to my Etsy sellers today.
Now let’s pretend you hop on Facebook and see a Fav-a-thon game. You know the type. The ones that say, “Favorite every link in this thread!” with the promise of hundreds of new hearts just for you! What happens when you get 300 new Favorites and no sales?
Your conversion rate plummets.
Your shop slowly starts to lose value because the Views you are getting are not authentic and do not contribute to your sales. It might feel nice at first, but I promise there are a lot more valuable things you could be doing with your time.
Instead of spending an hour on clicking (and hoping someone from that group will want to buy your knit hat) why not try one of the following exercises for your business?
1. Research keywords for one listing.
2. Make a graphic for your Facebook page.
3. Plan out two new blog posts.
4. Read a few blogs that influence your target market.
5. Go exercise (really).
6. Take a break (really, really).
7. Plan your tweets for one week.
8. Create a daily Pinterest schedule.
9. Review, and edit, your business policies.
10. Bake cookies.
Number ten is especially helpful because chocolate helps you de-stress and you already exercised. Right?