Learning How To Be a Joyful Entrepreneur

Posted by on Jan 30, 2017 in Copywriting | 0 comments

Learning How To Be a Joyful Entrepreneur

This week I wanted to start it all off on a rather joyful foot. Sarah Sewell is the owner of the Joyful Entrepreneur and Flourish programs and she is dedicated to helping handmade sellers succeed. In this video, she critiques an Etsy seller and shares her thoughts on the Five Pillars of E-commerce. She has come up with these five main areas of business and encourages her followers to work on building them up for best results. If you would like to learn more about Sarah and her unique approach to coaching, follow...

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10 Minute Tricks for Instant Marketing Success

Posted by on Jan 27, 2017 in Copywriting | 0 comments

10 Minute Tricks for Instant Marketing Success

Donna Maria Coles Johnson wrote a fantastic article back in the summer of 2016 that I just happened to stumble upon recently. Her content was so smart, I just had to share it with you all. Her article was published in the summer of 2016 on Small Business Trends (https://smallbiztrends.com/) and it details seven simple tricks for optimizing your marketing strategy. The cool part? Each of these tips takes less than ten minutes to implement! While we are all busy juggling the tasks of running a small business, I...

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Selling 2.5K in 48 Hours!

Posted by on Jan 25, 2017 in Copywriting | 0 comments

Selling 2.5K in 48 Hours!

How many of you are familiar with the online superstar personality Renae Christine? If you aren’t, you need to hop on over to her website and get to know her. She’s an extremely dynamic, interesting, and brilliant woman that is dedicated to empowering sellers. She has a wide variety of free, and paid, training courses and hosts her own YouTube channel. This little dose of inspiration comes from an interview she did in 2015. Starla managed to hit over $2,600 in sales over the course of two days and...

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Etsy Updates: Multi-Shop Checkout

Posted by on Jan 20, 2017 in Copywriting | 8 comments

Etsy Updates:  Multi-Shop Checkout

As we round the corner on the first month of the new year, Etsy is keeping us all on our toes with rumblings of algorithm and format changes. Most recently, on January 17th, Megan Langer penned an announcement updating shoppers and sellers on the new multi-shop checkout. This is kind of a big deal, you guys. If you haven’t read her full announcement, you can do so here: INTRODUCING MULTI-SHOP CHECKOUT. I strive to make this blog a library of easy to understand resources, so today I’d like to break...

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St. Patrick’s Day Keywords: SEO, Shamrocks, and Success

Posted by on Jan 18, 2017 in Copywriting | 0 comments

St. Patrick’s Day Keywords:  SEO, Shamrocks, and Success

You don’t need the luck of the Irish with you for your SEO when you have The Write Assistant! As a Kelly, Saint Patrick’s Day is a holiday favorite of mine. While this is not one of the larger spending holidays, it is still very much worth targeting if you have items that fit the spirit of the holiday. As with all of my keyword lists, this is meant to be a general guide and you should only use these keywords if they are applicable to your listings. Make sure you are always researching your products,...

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Revisiting The Common Denominator Concept

Posted by on Jan 16, 2017 in Copywriting | 4 comments

Revisiting The Common Denominator Concept

I must admit, I inadvertently caused a bit of a panic in my VIP coaching group COPYWRITING FOR CREATIVES this past weekend over one of my core teaching concepts. The Common Denominator Concept is actually rather simple but can intimidate people because it focuses on Google SEO (search engine optimization). Members read the original article, which stated I recommend varying all product descriptions by approximately half and that generalized anxiety started seeping through the cracks. The purpose of this article is...

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25% Off All Writing Services

Posted by on Jan 13, 2017 in Copywriting | 3 comments

25% Off All Writing Services

Today is my business anniversary. Over the past thirteen years, I have been offering copywriting assistance and Etsy SEO services. It has been my great pleasure to work with many individuals from all over the world. My work has been featured in approximately thirty different countries and it has been the lifelong realization of my desire to write, educate, and empower. Last night, I opened this discount code to my VIP followers in COPYWRITING FOR CREATIVES. Today, I open it up to the general public. This code is...

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We Versus Me: Pronouns in Business

Posted by on Jan 11, 2017 in Copywriting | 5 comments

We Versus Me:  Pronouns in Business

We are so happy you are here! We want to welcome you to our shop! We want you to enjoy your time with us today! Wait a minute… Shouldn’t it be a little different? I am so happy you are here! I want to welcome you to my shop! I want you to enjoy your time with me today. Wait. Who is doing the talking here? Let’s rewind a little bit. The topic I want to address to day is one of the most common questions I get: Should I write my business biography/copy in first person or third person and should I...

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Quit Playing Games With My Favorites

Posted by on Jan 9, 2017 in Copywriting | 13 comments

Quit Playing Games With My Favorites

If you are an Etsy seller, then you know the value of having Favorites and Views! In fact, there’s a good chance you might watch that Favorite column like a hawk. For those of you that are new to the world of Etsy, a Favorite is when a person likes your item and clicks a little heart next to it. A View is when someone looks at your listing pages. It’s a nice fuzzy feeling when the Favorites and the Views start pouring in but some sellers will engage in click games to boost those numbers. Click games,...

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Small Business Sick Days?

Posted by on Jan 6, 2017 in Copywriting | 1 comment

Small Business Sick Days?

It’s a bit strange being your own boss. You can’t exactly call out sick even if you might be running a fever, hacking up a lung, or are nestled around the toilet. I’ve been trying to fight off a respiratory infection for the past week or so and yesterday I got hit with a stomach flu that’s been going around. I am just now getting onto my computer to do my daily orders and social media. To that end, I’m going to leave you with a few quick tips to make yourself feel better the next...

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Why Don’t You Matter? Why You Do Matter!

Posted by on Jan 4, 2017 in Copywriting | 1 comment

Why Don’t You Matter?  Why You Do Matter!

Earlier this week, I published an article about charging for your time. As a handmade artisan, you have a unique skill set that really should be rewarded. Today I want to challenge you a little bit more. I want to ask you to examine your language. This doesn’t sound unusual for a writer, but it’s going to get a bit more introspective than that. I’m going to ask you why you don’t matter to yourself. Yikes. That’s a hard bit to swallow, isn’t it? Your first reaction is probably,...

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Why You’re Worth $500+/Day

Posted by on Jan 2, 2017 in Copywriting | 0 comments

Why You’re Worth $500+/Day

We’ve all heard the phrase, “Time is money” and we all inherently know we should charge what we are worth, but how do we know what we are worth? This refreshingly honest video by David Picciuto of Make Something challenges you to really put a number on your time. He argues that if you are a skilled craftsman (or woman), you are worth at least $500 per day. He argues against using pricing formulas based on an hourly rate and gives you a simple breakdown for when its time to raise, lower, or...

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