2017 Pantone Color Report: Shocking Spring Selections

Posted by on Dec 2, 2016 in Copywriting | 6 comments

2017 Pantone Color Report:  Shocking Spring Selections

Pantone is the leading authority on all that is colorful and they have recently released their Spring 2017 collection. This content was actually first described by Laurie Pressman in September 2016 but with the recent hustle and bustle of the holiday shopping season, this content got a bit swept under the rug. These colors have the ability to make or break trends and for small business owners everywhere, it is important to keep these hues in mind when designing spring collections. This statement applies across genres and, if used appropriately, can help you launch your collections into must-have accessories no matter what you are selling.

If you would like to read the original announcement, you may do so here:

FULL COLOR REPORT

As you go through each color, I want to challenge you to come up with ideas as to how you can incorporate these hues into your upcoming projects.  I’d also like to invite you to share any links to products that already have these colors in the comment section below.

If you’d like to discuss how to create colorful projects in more detail over the next few weeks, please visit me personally over in my VIP Facebook group as I’ll be hosting a few mastermind threads on this topic:

COPYWRITING FOR CREATIVES

Without further ado, here are the 2017 Spring Selections:

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PANTONE 17-4123 Niagara

Comfortable and dependable, Niagara leads the PANTONE Fashion Color Report as the most prevalent color for spring 2017. Niagara is a classic denim-like blue that speaks to our desire for ease and relaxation.

PANTONE 13-0755 Primrose Yellow

By contrast, Primrose Yellow sparkles with heat and vitality. Inviting us into its instant warmth, this joyful yellow shade takes us to a destination marked by enthusiasm, good cheer and sunny days.

PANTONE 19-4045 Lapis Blue

Conveying even more energy is Lapis Blue. Strong and confident, this intense blue shade is imbued with an inner radiance.

PANTONE 17-1462 Flame

A red-based orange, Flame, is gregarious and fun loving. Flamboyant and vivacious, this wonderfully theatrical shade adds fiery heat to the spring 2017 palette.

PANTONE 14-4620 Island Paradise

Island Paradise is a refreshing aqua that calls to mind a change of scenery. A cool blue green shade that speaks to our dream of the great escape, Island Paradise is emblematic of tropical settings and our desire to unwind.

PANTONE 13-1404 Pale Dogwood

Continuing the tranquil mood, Pale Dogwood is a quiet and peaceful pink shade that engenders an aura of innocence and purity. The unobtrusive Pale Dogwood is a subtle pink whose soft touch infuses a healthy glow.

PANTONE 15-0343 Greenery

Bringing forth a refreshing take, Greenery is a tangy yellow-green that speaks to our need to explore, experiment and reinvent. Illustrative of flourishing foliage, the fertile attributes of Greenery signals one to take a deep breath, oxygenate and reinvigorate.

PANTONE 17-2034 Pink Yarrow

Tropical and festive, Pink Yarrow is a whimsical, unignorable hue that tempts and tantalizes. Bold, attention getting and tempestuous, the lively Pink Yarrow is a captivating and stimulating color that lifts spirits and gets the adrenaline going.

PANTONE 18-0107 Kale

Evocative of the great outdoors and a healthy lifestyle, Kale is another foliage-based green that conjures up our desire to connect to nature, similar to the more vivacious Greenery. And, just as we see in nature, this lush and fertile natural green shade provides the perfect complementary background to the more vibrant tones in the palette.

PANTONE 14-1315 Hazelnut

Rounding out the spring 2017 colors is Hazelnut, a key neutral for spring. This shade brings to mind a natural earthiness. Unpretentious and with an inherent warmth, Hazelnut is a transitional color that effortlessly connects the seasons.

6 Comments

  1. 12-3-2016

    I love that the brighter colors are there but I also miss the purples and lavenders. I am a potter who loves EO work in bright colors so this is exciting!

  2. 12-2-2016

    Where are the purples, lavenders and lilacs? It’s like they’ve forgotten an entire portion of the spectrum!

  3. 12-2-2016

    We’re really pleased to see this palette. We already have a few tropical themed products that have most of these colours!

    Our Flamingo Bandana https://www.inkabilly.com/collections/bandanas/products/flamingo-bandana

    and compact mirrors https://www.inkabilly.com/collections/compact-mirrors/products/flamingo-compact-mirror

    Tropical Parrot Denim Tote Bag https://www.inkabilly.com/collections/bags/products/tropical-parrot-denim-tote-bag

    and even our Tiki Coasters! https://www.inkabilly.com/collections/coasters/products/tiki-coasters-set-of-4

    Woop! 🙂

  4. 12-2-2016

    I love all of them! Especially the more vibrant saturated colors! I have a Pinterest board that has alot of these colors in the fabrics as inspirations for my crib bedding sets that I will soon be making and selling! I never tire of them! For some reason the Hazelnut doesn’t appeal to me as much as the others do. It reminds me of mauve pink. I was a fan of mauve pink for awhile back in the 80’s and 90’s. Maybe I just need to mix it up in different ways. Thank you for sharing these!!

  5. 12-2-2016

    I really love the Island Paradise color. I have several products with that color already, including this Pirate’s Journey cloth diaper: https://www.owlbegreen.com/products/pirates-journey-cloth-diaper-choose-ai2-cover-or-pocket-made-to-order?variant=31466112590

    I think the hazelnut and flame work well together, like in this lumberjack-inspired cloth diaper print: https://www.owlbegreen.com/products/timber-cloth-diaper-choose-ai2-cover-or-pocket-made-to-order?variant=31466097486

  6. 12-2-2016

    I could see the Pale Dogwood, Hazelnut and softer shade of the Primrose Yellow being combined in a wedding theme. Some variation of the Pink Yarrow has been around every year. I don’t care for it at all, but it mix well with either Paradise Blue or even the Kale. I think the Paradise Blue suits the Hazelnut pretty well and may come up with something using these colors.

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