Happy New Year: Welcome 2017!

Posted by on Dec 30, 2016 in Copywriting | 1 comment

Happy New Year:  Welcome 2017!

Who else is ready to say goodbye to 2016 and welcome the new year with open arms, open eyes, and open hearts? I am! It has been the best of years and the worst of years for many of us. The Write Assistant LLC has expanded in amazing ways, including the development of our VIP community COPYWRITING FOR CREATIVES and the expansion of Twitter and Pinterest. We’ve met a ton of new people and I presented at the annual Flourish convention in Atlanta, Georgia as one of the keynote speakers. It’s been a...

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The (Unclear) Future of Etsy: 2016 Summary

Posted by on Dec 28, 2016 in Copywriting | 0 comments

The (Unclear) Future of Etsy:  2016 Summary

Etsy sellers have always had a bit of a love/hate relationship with the selling platform and 2016 brought that relationship to interesting highs and lows.  We saw the rise of Pattern, the threat (or promise depending on your perspective) of pricing filters, and the integration of geography for buyer results.  We’ve weathered it all together.  That is why I am particularly excited to breakdown the message from the Etsy CEO that was released the day after Christmas summarizing his thoughts on Etsy.  He talks...

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Valentine’s Day SEO Success: Top Keywords for 2017

Posted by on Dec 26, 2016 in Copywriting | 4 comments

Valentine’s Day SEO Success:  Top Keywords for 2017

It’s coming.  We may still be finishing off the last vestiges of the yuletide season, but you know it’s coming.  Chocolate shaped hearts, red velvet, and carnations dyed unnatural colors.  Oh yes, the season of love is coming.  As small business owners, it is our job to be ahead of the curve.  This means that when people are prepping for their New Years Eve celebrations next week, we are getting ready for the holiday after.  Valentine’s Day is a HUGE shopping event.  It’s not just limited...

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A Few Holiday Wishes

Posted by on Dec 24, 2016 in Copywriting | 0 comments

A Few Holiday Wishes

As I sit here sipping on hot chocolate and finishing up my holiday orders, I can’t help but reflect on how thankful I am for all of my followers, customers, and friends. It is because of all of you that my holidays have been happy and this is something that needs to be acknowledged. This year has been filled with wilds ups and downs and you have been there with me through it all. I’m going to wrap up these last few orders and close the laptop down shortly. It’s not something I do often. At the...

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How to Survive Holiday Stress: Cookies, Mountain Bikes, and Stones

Posted by on Dec 21, 2016 in Copywriting | 2 comments

How to Survive Holiday Stress:  Cookies, Mountain Bikes, and Stones

We are entering the final stretch of the holiday season! How are you holding up? Have you had any crazy twists and turns? Maybe you got hit with a few disgruntled reviews or perhaps you lost a few packages? How are you surviving the holiday stress when we are at the very pinnacle of insanity? I was so proud that I scheduled everything so that I had three days off in a row! Christmas Eve through the day after Christmas was on track to be my own winter wonderland of free time. I was going to take bubble baths and...

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Shop Critique: Bath & Body Products

Posted by on Dec 19, 2016 in Copywriting | 1 comment

Shop Critique:  Bath & Body Products

Today we are focusing on how to improve bath and body products and we are doing it with another screencast video! Amenta’s Key LLC offers affordable vegan and vegetarian bath and body products for people that want pampering on a budget. I had the pleasure of reviewing their current Etsy shop and put together a screencast critique for your viewing pleasure. If you’d like to purchase from these lovely people, you can do so here: SHOP AT AMENTA’S KEY. Enjoy!...

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Life Can Be a Glitch When You’re An Online Seller

Posted by on Dec 16, 2016 in Copywriting | 0 comments

Life Can Be a Glitch When You’re An Online Seller

Today has been an interesting day for me. It’s been a day full of glitches. Even as I write this, I’m not sure it will actually post. My website code has gone awry and Etsy spent a good chunk of this morning down. To say that I am running behind on my social media, blog, and orders today would be an understatement. I suppose that is why coffee exists. Coffee and midnight oil. I’ve put in a ticket to my website designer to see if I can get this sorted out and am working through my orders as I am...

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Flash Sale: 12 Days of Christmas

Posted by on Dec 14, 2016 in Copywriting | 0 comments

Flash Sale:  12 Days of Christmas

Today I am doing a very rare thing: Using my blog to announce a Flash Sale! As we approach the end of the year, everyone is dashing to hit those sales goals and I am no different. This was originally announced in my VIP group COPYWRITING FOR CREATIVES because they get the first crack at all sales but it is available to my subscribers today while supplies last. Today, I am actually recording another screencast critique for a group member and this will be posted on Friday. Like many other small businesses, I am...

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The Psychology of Viral Content

Posted by on Dec 12, 2016 in Copywriting | 0 comments

The Psychology of Viral Content

Going viral can be a really big deal for small business owners. It can skyrocket a product or concept bringing you great success. I’ve had a few of my articles goes viral myself and I can tell you personally the feeling is pretty intense. It’s a mixture of elation and a little bit of fear of what happens next. But, what makes something go viral? I’ve talked at length in my various articles and videos about the value of puppies, babies, and waterfalls (animals, children, and nature content) but...

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The Fear of Copycats In The Digital World

Posted by on Dec 9, 2016 in Copywriting | 1 comment

The Fear of Copycats In The Digital World

“I want to share my idea for advice, but I don’t want it to get stolen.” This opening statement is a common one I see in the Facebook groups I administer. People want advice but they are afraid of what might happen once they put their ideas into the world. They are afraid of DIYers, copycats, and the imaginary thief’s that patrol the digital walls of our society. They are afraid. The point of this article is to challenge you. I want you to overcome that fear. I want you to realize that as artists, business...

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Etsy Shop Critique: Rin’s Bin Jewelry

Posted by on Dec 7, 2016 in Copywriting | 1 comment

Etsy Shop Critique:  Rin’s Bin Jewelry

I like to give away a lot of free services. I give away free customer correspondences, teachings, and occasionally I even throw out a free critique. These critiques can retail up for $150 so I like to reserve them for special occasions. This occasion was to celebrate my birthday and it’s been a little while in the making. Corrine is the owner of Rin’s Bin of Accessories and I’d like to invite you to watch my critique of her Etsy shop. If you’d like the chance to score a free video...

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65 Surefire SEO Phrases to Skyrocket New Year’s Eve Sales

Posted by on Dec 5, 2016 in Copywriting | 3 comments

65 Surefire SEO Phrases to Skyrocket New Year’s Eve Sales

Christmas, if you celebrate it, is just around the corner.  Not far behind this massive shopping holiday is another occasion which, if marketed to appropriately, can be another big selling point.  I’m talking, of course, about the New Year!  It’s the time when we are all thinking about the future, how we can improve our lives and the lives of those around us, and finally, actually, really, really lose those ten pounds we’ve been holding onto for longer than we care to admit.  If you sell party decorations, then...

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2017 Pantone Color Report: Shocking Spring Selections

Posted by on Dec 2, 2016 in Copywriting | 6 comments

2017 Pantone Color Report:  Shocking Spring Selections

Pantone is the leading authority on all that is colorful and they have recently released their Spring 2017 collection. This content was actually first described by Laurie Pressman in September 2016 but with the recent hustle and bustle of the holiday shopping season, this content got a bit swept under the rug. These colors have the ability to make or break trends and for small business owners everywhere, it is important to keep these hues in mind when designing spring collections. This statement applies across...

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