7 Tricks for Engaging Holiday Shoppers

Posted by on Nov 30, 2016 in Copywriting | 2 comments

7 Tricks for Engaging Holiday Shoppers

It is no secret that we are smack dab in the middle of the holiday shopping season! I’ve spent a lot of time discussing the importance of identifying what holidays your target market celebrates and how you can position your products to excel. THE HANDMADE SELLER MAGAZINE Recently put out a fantastic article detailing their seven steps to really engage those holiday shoppers and I wanted to share this content with all of you. In case you aren’t a subscriber to this magazine, you can score tons of free...

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Black Friday Busts and Cyber Monday Misses

Posted by on Nov 28, 2016 in Copywriting | 8 comments

Black Friday Busts and Cyber Monday Misses

How many of you had a less than ideal Black Friday experience? Perhaps your sales for the day were a little flat or even nonexistent? What about Small Business Saturday? Did it sink or swim for you? As we draw a close to Cyber Monday, the very last chance of the weekend festivities to create that cash, I’m curious to hear how you fared. The buzz on a lot of the forums I participate in is a pretty negative one at the moment though some people redeemed themselves on Cyber Monday. Would you classify your...

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Black Friday: 25% OFF EVERYTHING

Posted by on Nov 25, 2016 in Copywriting | 0 comments

Black Friday:  25% OFF EVERYTHING

It is officially Black Friday! (I’m publishing this article a little earlier than usual to give people the chance to score my killer Black Friday sale. The code for the big discount is only available in my Facebook group so you have a few hours to get in before you lose out!) That means that I am offering 25% off everything on my website but there are a few rules and regulations for all you fine holiday shoppers.  This coupon code is only available for members of my VIP Facebook group COPYWRITING FOR...

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Happy Thanksgiving From The Write Assistant

Posted by on Nov 23, 2016 in Copywriting | 1 comment

Happy Thanksgiving From The Write Assistant

It’s almost turkey time here in the United States and so I wanted to wish you a very Happy Thanksgiving! This year, Sean and I did something a little bit different simply because (as you may or may not know) we’ve been moving across country. If you do know that, it’s probably becoming a little bit of old news but we are hopefully set to arrive tomorrow for a late dinner with the family. Today, I’d like to take a moment to share some of the things I am grateful for and I’d like to...

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November Relocation Update

Posted by on Nov 21, 2016 in Copywriting | 0 comments

November Relocation Update

I feel like I’ve written quite a few of these little travel updates, but in reality there have only been one or two. Sean and I are literally in the middle of that crazy cross country drive from Utah to Vermont I’ve been talking about for weeks. For those of you that are just tuning in, I recently accepted a dream job just outside of Burlington and when the stars align like they did, well, you just don’t say no! We are tentatively going to be driving between November 18th – 25th with the...

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Etsy Profits 101

Posted by on Nov 18, 2016 in Copywriting | 0 comments

Etsy Profits 101

If you want to crush it on Etsy, it’s no secret you’re going to have to work for it. Between photographs, titles, tags, and descriptions it can make your head buzz. The good news is that there are many resources out there including THE HANDMADE SELLER MAGAZINE. Over the past year, I have had the unique pleasure of being the editor to this magazine and I personally think we offer a lot of great content. Here’s one of the freebies put together by Dani Marie, the author of THE HANDMADE...

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Promising Postal Services

Posted by on Nov 16, 2016 in Copywriting | 2 comments

Promising Postal Services

You know the customer. The one that is mad. Really mad. I’m talking steamed up and ready to rake you over the coals. Why are they mad? Well, because their package got lost. Perhaps their package got delayed or they forgot to upgrade to a priority shipping or someone flat out stole the package from their porch. Whatever the actual issue is, the bottom line is that they blame YOU (the seller). What are YOU going to do about it? Let’s back up for a second. It is no secret that sellers are not in control...

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DIY: Inspiration or Theft?

Posted by on Nov 14, 2016 in Copywriting | 2 comments

DIY:  Inspiration or Theft?

Don’t you just hate it when someone walks by you at a craft fair and says, “Oh! I could make those!” They strut on by happily chatting with their friends about their newfound set of skills while ignoring the fact that you, the artist, are right there. It’s especially painful to sit back professionally when it is commented on your social media because the text has a way of sticking. Lauren Fairweather feels your pain. This vlog is a great exploration of the DIY and handmade selling...

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The Truth About Etsy, Copyrights, and Trademarks

Posted by on Nov 11, 2016 in Copywriting | 3 comments

The Truth About Etsy, Copyrights, and Trademarks

Over the past forty-eight hours, this website has generated over 22K views. There have been a lot of questions, a lot of excitement, and a lot of anger all over an article I wrote to predominantly reassure, warn, and encourage online sellers. Whether you love them or hate them, you can’t deny that Etsy is a force to be reckoned with and the bottom line is that when you sell on their platform, you are playing by their rules. Let me summarize the last article before we get too far into this post. On Wednesday...

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Etsy Shop Shutdowns

Posted by on Nov 9, 2016 in Copywriting | 123 comments

Etsy Shop Shutdowns

Last night, I announced that Etsy appeared to be going through shops and either suspending or closing down shops with copyrighted and/or trademarked items. They also appeared to be cracking down on items that were not handmade. Here’s the deal, any type of removals shouldn’t really be a surprise even if there is an increase in incidences or if this is just business as usual. So why are so many people upset? They are upset because their livelihood is being taken away without, at least in their opinion,...

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Voting in America: 2016 Presidential Election

Posted by on Nov 7, 2016 in Copywriting | 0 comments

Voting in America:  2016 Presidential Election

I hesitated to write this blog. Normally, when we have major elections I will reach out to my followers and encourage them to vote. The reason I was hesitant to stick with this tradition is that it is been an incredibly tumultuous election cycle. It is not my place to tell you which candidate to vote for and I certainly am not going to use my platform as a place for political discourse. There are many other avenues for that. I simply want to remind all my fellow Americans that tomorrow, November 8th, 2016 is an...

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How To Survive Your World Collapsing

Posted by on Nov 4, 2016 in Copywriting | 8 comments

How To Survive Your World Collapsing

Exactly five months ago, my world exploded in the most spectacular manner. In a single moment, it exploded and then collapsed in on itself like there was no tomorrow. It wasn’t the first time. Both times, however, I didn’t think I was going to survive. For those of you that know me, I am a full-time writer but I am also a practicing physician assistant. My medical career satisfies me in ways my writing cannot and vice versa. It also provides me an umbrella of safety with a dedicated income and health insurance....

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Swap Out Your Keywords: Christmas SEO

Posted by on Nov 2, 2016 in Copywriting | 3 comments

Swap Out Your Keywords:  Christmas SEO

Halloween is over and that means you should be swapping out your keywords! To be completely fair, you probably should have swapped those keywords out a week or so ago at the very least as you should be targeting those winter holiday keywords. A little while back I created several keyword lists for the holidays and those are great guides to get you started. So far I’ve created content for you to use, and hopefully share with your friends detailing Halloween, Thanksgiving, Autumn, and Christmas! Here are the...

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