Google AdWords: An Introduction

Posted by on Oct 3, 2016 in Copywriting | 2 comments

Google AdWords:  An Introduction

What is Google AdWords? As you can imagine, I get this question a lot because I recommend the program for keyword research. The strict definition provided by Webopedia states that it is simply an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords. I’ve found that writing about SEO (search engine optimization) can often cause a lot of confusion so the video tutorial series that Google AdWords has created is often the best place to start when learning this program.


  1. 10-10-2016

    Half the money I spend on advertising is wasted; the trouble is I don’t know which half. – John Wanamaker,

    Before you invest in Google AdWords invest in tracking your site with Google Analytics. It’s free and will help you work out how effective you advertisement is!

    • 10-10-2016

      This is a great point! I’ve actually had the great honor of working with a Google Analytics expert to teach these concepts with the Handmade Seller magazine. The series can be read here:

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