Happy Halloween: Toddler Night

Posted by on Oct 31, 2016 in Copywriting | 0 comments

Happy Halloween:  Toddler Night

Happy Halloween! Tonight I’ll be going out with a few friends for sushi and I wanted to have the post of the day be as lighthearted as this holiday should be. I stumbled across this absolutely hysterical parody video by VINTAGE MARQUEE LIGHTS and immediately knew it had to be shared. They do such a phenomenal job combining their product with a parody that their target market can get behind. Let me know in the comments if you are one of those moms and can identify with this...

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Panic Over Etsy: October Announcements

Posted by on Oct 28, 2016 in Copywriting | 6 comments

Panic Over Etsy:  October Announcements

This has been a really interesting couple of weeks. People are panicking. My clients are commenting like crazy in my Facebook group COPYWRITING FOR CREATIVES and most of them have a similar tone: Fear. I’d say it’s fear with a dash of hopelessness. Here’s the thing you guys: Nothing has changed yet. Etsy has not changed ANYTHING about their algorithm. So over the last month or so we have all noticed dips and peaks in our views that just didn’t seem to make sense. Etsy acknowledged they were working on some...

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Branded Candy: Getting Parents Attention on Halloween

Posted by on Oct 26, 2016 in Copywriting | 1 comment

Branded Candy:  Getting Parents Attention on Halloween

My sister is an absolute whiz at all things crafty but she has since retired her small business some years ago. Courtney was the owner of a special effects company called Creature Creations based in Connecticut and she created all manner of ghouls through airbrush painting, freestyle body painting, and prosthetic techniques. She could create wigs, costumes, accessories, and she could do it in a way that had you believing you were that creature. I haven’t given up on getting her to revisit her abilities but...

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When Hackers Attack: A Survival Guide

Posted by on Oct 24, 2016 in Copywriting | 0 comments

When Hackers Attack:  A Survival Guide

How many of you were impacted by the DDoS attack on the servers of Dyn (a major DNS host) on Friday October 21st? I was! I was and I must be honest with you all, I was running scared for a few hours. My business lives and dies by the graces of the internet. I am a copywriter who has built a career by offering Etsy specific SEO services and product descriptions that incorporate researched keywords. I couldn’t offer my clients that research when I couldn’t even log on to see who was on my queue! I do keep a little...

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Artist Spotlight: Jen Braverman

Posted by on Oct 21, 2016 in Copywriting | 0 comments

Artist Spotlight:  Jen Braverman

Art is powerful. We inherently know this truth even if we are not personally gifted with the talents of the brush. I am very lucky to know Jennifer Braverman. She is an artist, an activist, and an educator based in New Jersey and she is currently debuting a tribute to the Orlando shooting victims in the Invisible Identity show. I’d like to encourage you all to take a moment to look through her site and learn more about the meaning and importance of this piece. Her goal is to get this work to travel to all fifty...

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Surviving Three Star Reviews

Posted by on Oct 19, 2016 in Copywriting | 1 comment

Surviving Three Star Reviews

Many rating systems operate on the five-star system where five stars is stellar service and one means something has gone terribly wrong. You work extremely hard, you take good photographs, you like to think your products are designed and executed well, and you have a keen understanding of customer service. So what happens when you get hit with a four star or, even worse, a three-star review? The world stops for a moment, doesn’t it? It feels as though all the air has been sucked from your lungs and your stomach...

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Creating Creative Graphics

Posted by on Oct 17, 2016 in Copywriting | 2 comments

Creating Creative Graphics

I struggle with graphic design. This is no secret. I may be able to write well but I’m really not the woman to pioneer a graphic promotion. To that end, I’m very grateful for click and drag programs and websites like Canva.com because they take the guesswork out of creating promotions. Canva is a very simple website that allows you to create graphics from their library of free (and pay per use) images. If you are a newbie to the world of graphic design and need some help with your promotions, you...

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Succeeding on Etsy in 2016

Posted by on Oct 14, 2016 in Copywriting | 0 comments

Succeeding on Etsy in 2016

How has your year been so far? We are now two weeks into the final quarter of the year so you should be evaluating how the past year has been financially. The holiday season often provides a significant bump in revenue for many handmade sellers but it is always important to consider the trends of past quarters as well. Dani Marie, the CEO of the HANDMADE SELLER MAGAZINE recently published an article detailing how Etsy sellers are crushing their sales goals. Are you one of them? The article is interesting because...

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Happy Birthday: 15% Off Everything!

Posted by on Oct 12, 2016 in Copywriting | 0 comments

Happy Birthday:  15% Off Everything!

I usually reserve my blog for informative articles but today I wanted to inform you that it is in fact my birthday! To that end, I am offering an exclusive discount of 15% off every single service on my website for today and today only. Normally I do not run sales more than 10% because I price my services competitively and affordably year round but as a businesswoman I do understand the inherent value of treating my customers. Go ahead. Treat yourself today, because if you do, you’ll help me treat...

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Motivational Monday: Video Series

Posted by on Oct 10, 2016 in Copywriting | 1 comment

Motivational Monday:  Video Series

Happy Monday! Are you feeling happy, excited, and energetic or are you feeling anxious, overwhelmed and tired before the week has even had a chance to start? I had such a wonderful response to my last article, I decided to start this week off with a selection of some truly inspirational thoughts brought to you by children. Which of these little ones makes you smile the...

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The Importance of Rest, Reflection, and Restoration

Posted by on Oct 7, 2016 in Copywriting | 0 comments

The Importance of Rest, Reflection, and Restoration

As my vacation wraps to a close, I wanted to talk about why taking time for yourself is so important. Rest is something we take for granted in our society because we (inappropriately) equate business with success. Working off of four cups of coffee, an energy drink, and a handful of chips is a productive day if we manage to finish off our orders. I am guilty of this phenomenon. I know this. It’s hard for me to turn off at the end of the day. How many of you have messaged me at 1 AM in the morning (my time) only...

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Selling Food During The Holidays: SEO List

Posted by on Oct 5, 2016 in Copywriting | 0 comments

Selling Food During The Holidays:  SEO List

My keyword lists are always my most popular articles. It is easy to understand why: Researching keywords takes so much time it can be really frustrating for sellers trying to juggle all their other responsibilities. While it is true I do offer specific keyword research for purchase over in my shop, I still like to create lists for my followers to help them along their path. Recently, I saw a seller lamenting over the lack of keyword lists for food items. Light bulb moment! I adore writing copy for food items. I...

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Google AdWords: An Introduction

Posted by on Oct 3, 2016 in Copywriting | 2 comments

Google AdWords:  An Introduction

What is Google AdWords? As you can imagine, I get this question a lot because I recommend the program for keyword research. The strict definition provided by Webopedia states that it is simply an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords. I’ve found that writing about SEO (search engine...

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