Pumpkin Spice: Seasonal Success in a Rap

Posted by on Sep 16, 2016 in Copywriting | 0 comments

Pumpkin Spice:  Seasonal Success in a Rap

Everyone knows that fall means crisp autumn evenings, glowing jack o’lanterns, and pumpkin spice lattes. Wait a minute… Pumpkin spice lattes? Let’s back up for a minute. For the longest time apple cider, spiced, was the drink of the season. Love them or hate them Starbucks is a marketing genius and the proof is in the Pumpkin Spice Everything movement. Don’t believe me? Take a listen to this rap by the hilarious Dame Squad and you’ll instantly understand how pervasive this product has become. If only we could all create products as socially successful as the #PSL.

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