The Day I Lost My (Internet) Connection

Posted by on Sep 30, 2016 in Copywriting | 0 comments

The Day I Lost My (Internet) Connection

Like many of my clients, I do a lot of business from my trusty phone. When I am not in front of my laptop I try to stay connected to the internet so I can tweet, post, like, and pin. I pride myself on answering queries as quickly as possible but sometimes that just isn’t (for lack of a better word) possible. Take Tuesday for example. I was going to live tweet the Big E. I even wrote an article about it here. You may have noticed that did not happen. I lost my phone. I lost my internet connection. I am currently...

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Holiday Keywords: Nondenominational Edition

Posted by on Sep 28, 2016 in Copywriting | 3 comments

Holiday Keywords:  Nondenominational Edition

I know that we’ve barely approached Halloween but if you’ve been paying attention I’ve been creating keyword lists for the holidays since this summer! Why? Because shoppers are shopping. We’ve already gone over Christmas keywords, Thanksgiving keywords, and Halloween keywords but I haven’t really provided you with a list of nondenominational winter keywords. They are important. Not everyone celebrates the holidays you celebrate and although you could argue that Christmas is the defining holiday in the US...

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Why I Am The Biggest Big E Fan

Posted by on Sep 26, 2016 in Copywriting | 0 comments

Why I Am The Biggest Big E Fan

I’m officially on Day Three of vacation and it’s been a blast. Today, I am actually stopping in at one of my old haunts the Bank Street Coffee shop. I’ve got a buttered poppy seed bagel and a spiced apple chai at my side and am knocking out a few orders before getting back to relaxing. Now tomorrow, will arguably be the crown of my vacation because I’m going to my favorite fair in the entire world. I love the the Big E. I am enthralled by the Big E. Did I mention how much I seriously love...

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Contest: Free Shop Critique

Posted by on Sep 23, 2016 in Copywriting | 20 comments

Contest:  Free Shop Critique

Tonight I’ll be flying out for my fall vacation! I am incredibly excited to be visiting family back East in Connecticut and the next ten days will be filled with activities worthy of a New England autumn. I will be visiting the Big E on Tuesday and spending the rest of the time up in Burlington, Vermont. The the Ben and Jerry factory tour is waiting for me as is a day at the Essex Spa. We’ll even take a day to explore the Kingdom Trails. But what about you? My loyal readers? I can’t just leave you behind while I...

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The Truth About Etsy Tags

Posted by on Sep 21, 2016 in Copywriting | 9 comments

The Truth About Etsy Tags

This article is going to focus on Etsy tags. What are they? Why are they important? How do they work? Do I even need to worry about them? If you’d like to know about my thoughts on structuring Etsy titles you can take a peek at this article from a few months back: Formatting Etsy Titles The article above discusses how to format titles and how I feel about the various forms of punctuation for that field. Now let’s switch gears back to Etsy tags and start with the basics. Etsy provides three areas of free text in...

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Make Magic: Disney Customer Service

Posted by on Sep 19, 2016 in Copywriting | 0 comments

Make Magic:  Disney Customer Service

Today I want to treat you to a unique motivational Monday video. This TEDx talk was recorded back in 2015 and features Tom Craven. For anyone that follows customer service, you know Disney has set the golden standard. They are world renowned for their employees ability to go above (to infinity) and beyond. Mr. Craven shares his magic formula for conducting business and considering he started off his Disney career as a Jungle Cruise ride operator to become Manager of the Entertainment Division at Walt Disney this...

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Pumpkin Spice: Seasonal Success in a Rap

Posted by on Sep 16, 2016 in Copywriting | 0 comments

Pumpkin Spice:  Seasonal Success in a Rap

Everyone knows that fall means crisp autumn evenings, glowing jack o’lanterns, and pumpkin spice lattes. Wait a minute… Pumpkin spice lattes? Let’s back up for a minute. For the longest time apple cider, spiced, was the drink of the season. Love them or hate them Starbucks is a marketing genius and the proof is in the Pumpkin Spice Everything movement. Don’t believe me? Take a listen to this rap by the hilarious Dame Squad and you’ll instantly understand how pervasive this product has become. If only...

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The Common Denominator Concept

Posted by on Sep 14, 2016 in Copywriting | 2 comments

The Common Denominator Concept

When writing text online, it can often be hard to juggle the needs of your consumer with the restrictions put in place by search engines. SEO, or search engine optimization, tends to be the bane of most handmade sellers looking to carve out their own little niche on the interweb. It can also be your saving grace. I think it’s important to remember that SEO does not stand for one particular intervention but rather it is a collection of techniques used to optimize your website pages or listings. I’m going to share...

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How to RUIN Your Next Craft Fair

Posted by on Sep 12, 2016 in Copywriting | 1 comment

How to RUIN Your Next Craft Fair

I thought this would be a fitting subsequent video after Friday’s review on top tips for succeeding at a craft fair. It’s easy to get overwhelmed when you have multiple craft fairs stacked up one after the other and that’s often the case when we approach the holiday season. This video was put together by Olivia Hayward and she details her top five actions to AVOID engaging in while at a craft show. She tackles the pitfalls of boring, slow shows, interacting with customers and fellow sellers,...

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Top Tips for Craft Shows

Posted by on Sep 9, 2016 in Copywriting | 1 comment

Top Tips for Craft Shows

How do you ensure a successful run at a craft show? Even though I haven’t done a show in a few years, I used to do them quite often with Hummingbird Stained Glass. What we ultimately learned was that if you wanted to be successful you need to be prepared, stay hydrated, and be ready to smile, sit, and stand for a long time. Now if you want a more comprehensive breakdown of tips for succeeding at your next pop up show or craft fair I highly recommend watching Hannah Eleanor’s YouTube video below. She details her...

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Top Ten Tricks for Wonderful Writing

Posted by on Sep 7, 2016 in Copywriting | 2 comments

Top Ten Tricks for Wonderful Writing

I was recently asked to create a top ten list of questions I get and the answers I give for a coaching program to which I am associated. After mulling it over, I decided this would be a great opportunity to pen these questions all in one place for my regular blog readers as well as anyone new to the world of copy, writing, and copywriting. So without further ado, here are the top ten questions The Write Assistant receives: 1. What is copy? Copy is any written content meant to sell a product, service, or concept....

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25 Thanksgiving Keywords

Posted by on Sep 5, 2016 in Copywriting | 1 comment

25 Thanksgiving Keywords

It was recently brought to my attention that while I have curated Halloween keywords, generic Autumn keywords, and Christmas keywords for the 2016 holiday season I seemed to have missed a holiday! Thanksgiving! How many of you are excited for turkey, stuffing, and all the fixings? How many of you sell items that could get a little bump in sales during this holiday? If you sell baby clothing, decorations, or signs you very well might! So today instead of focusing on Labor Day I’ve decided to put together a...

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2016 Christmas Keywords

Posted by on Sep 2, 2016 in Copywriting | 3 comments

2016 Christmas Keywords

Merry Christmas! OK so I know it is technically only the first of September and I know we technically have 113 days before Saint Nick visits us, but shoppers are already out. I think you know that. I think some of you might be panicking a little bit because you haven’t even started your keyword research, never you mind photographing or writing up copy for your listings. It’s OK. That’s why you subscribe to this blog: So I can assist you in your times of need. Let’s talk holiday copy....

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