Pantone Color Report: Fall 2016

Posted by on Jul 29, 2016 in Copywriting | 3 comments

Pantone Color Report:  Fall 2016

Listen up all you creatives out there: Pantone has released its Fall Color Report! This report details the trends for hues in all things ranging from weddings, to home décor, to nursery bedding and if properly used can be a great boon for your handmade business. Leslie Eiseman, the Executive Director of the Pantone Color Institute, wrote: The desire for tranquility, strength, and optimism have inspired a Fall 2016 color palette that is led by the Blue family. Along with anchoring earth tones, exuberant pops of...

Read More

Copywriting for Creatives: Guest Blog

Posted by on Jul 27, 2016 in Copywriting | 1 comment

Copywriting for Creatives:  Guest Blog

My name is Sean Dickey, and I am the assistant to The Write Assistant. Kateland, my wife, and I have been working together since this company started, but I tend to hide in the background and offer administrative support, editing, and logistical planning. Today, we launched a Facebook group called Copywriting for Creatives, and my role has expanded into the limelight as she and I are both administrators for the group. If you join us, you’ll get to know me as more than just the husband behind the screen. I am an...

Read More

Free Keyword Tool: Market Samurai

Posted by on Jul 25, 2016 in Copywriting | 4 comments

Free Keyword Tool:  Market Samurai

This Monday morning I’d like to treat you to another video from The Handmade Seller magazine. We’ve already reviewed how to use Etsy Rank in a previous article, but this time we are going to turn our attention to another free tool: Market Samurai. Market Samurai is a keyword analysis tool that uses the Google Keyword planning tool to gather all of its data but, as Dani Mari states in the video, some users find it more friendly than Google AdWords. Enjoy the video and let me know if this was helpful to...

Read More

Writing Critiques and Coaching

Posted by on Jul 22, 2016 in Copywriting | 2 comments

Writing Critiques and Coaching

I love to write. I suppose that isn’t much of a surprise considering my chosen career. I am constantly surprised, however, by the sheer number of people who actually hate writing. I think in words. In fact, sometimes I joke that writing is easy because the words are already all there they just have to be organized. This view is not often shared with others. A large part of my business model is built upon teaching others how to write well. To that end, I have formally launched a screencast service that is...

Read More

Keyword List: Back to School

Posted by on Jul 20, 2016 in Copywriting | 5 comments

Keyword List:  Back to School

Even if you aren’t a student yourself you may be getting ready to go back to school. I’m not just talking about parents. I’m talking about all you handmade sellers out there. As July starts to wind down and August approaches the back to school season is in full swing. You should already have your keywords researched and uploaded into your various listings but if you haven’t gotten that far yet I’ve put together a list of some of the more commonly searched terms. Do any of these keyword phrases work for your...

Read More

The Abundance Factor

Posted by on Jul 18, 2016 in Copywriting | 1 comment

The Abundance Factor

The Abundance Factor is a movie that took the world by storm in 2015. It was advertised with the slogan “An Unforgettable Inner Journey – The Missing Piece of The Abundance Puzzle” and it was branded as a docu-adventure. It aimed to educate people on the importance of an abundant mindset, the law of attraction, and how to live a prosperous life. It is not a religious movie. It is a movie that is meant to inspire people from around the world and with many different belief systems. I think this is...

Read More

Twitter: How to #Hashtag

Posted by on Jul 15, 2016 in Copywriting | 6 comments

Twitter:  How to #Hashtag

Let’s talk Twitter. How many of you have Twitter accounts for your business? What about personal accounts? Whether you are a fan or not, Twitter certainly has a place for bumping your Google ranking if you link it to your business. By constantly providing fresh content that is linked to your company name, you are constantly increasing the likelihood that your target market will land on one of your pages when they search for your product. This only works if you are effectively targeting your market, however. Once...

Read More

Pokemon Go: Charmanders and Copyrights

Posted by on Jul 13, 2016 in Copywriting | 0 comments

Pokemon Go:  Charmanders and Copyrights

This weekend I chased Charmander. I saw (and captured) a Squirtle. I even ran with a Rapidash. It was glorious. Like many others my husband and I were swept up into the latest craze and I must admit: I’m loving every minute of it. It’s amazing to me to drive downtown and see dozens of adults of all ages trying to catch them all. I love the fact that strangers are suddenly talking and bonding with each other. This is the re imagining of a nostalgic trend in the best way possible. However, like all popular trends...

Read More

Optimizing Instagram

Posted by on Jul 11, 2016 in Copywriting | 11 comments

Optimizing Instagram

How many of you have an Instagram page? While I have one, I must admit I really haven’t done too much with it and that is something I seek to change in the near future. Instagram, and any new online platform, can be a bit overwhelming and intimidating at first. That is why it is so important to seek out information that can be presented in bite sized chunks. This particular video is a bite sized introduction to Instagram and how to optimize your account. It was created by Dani Marie of The Handmade Seller...

Read More

Etsy Glitch: Day 7 Updates

Posted by on Jul 8, 2016 in Copywriting | 0 comments

Etsy Glitch:  Day 7 Updates

By now you should be seeing some of your payments coming through. Since I last posted there have been a few updates by Bill Massie, the payments engineer that is representing Etsy at this time, and Jim Esposito, the Senior Director of Payment Operations. My last post got quite a lot of notice because of my recommendation to offer customers refunds and future discounts to “smooth things over.” I want to be 100% clear: That is my recommendation and my recommendation alone. As business owners we will ultimately be...

Read More

Etsy Processing Glitch

Posted by on Jul 6, 2016 in Copywriting | 9 comments

Etsy Processing Glitch

If you are an Etsy seller, then the last week has not been a very fun one. On Friday, July 1st, we all started to notice lag between orders and payment processing. It wasn’t long before we started to realize this glitch was not going away anytime soon. Last night, Tuesday, July 5th, Etsy issued a formal email stating the following: According to our records, your shop may have been affected by a recent technical issue experienced by Etsy’s third-party payment processor that has resulted in delays confirming...

Read More

You’re a Firework – Happy Fourth of July

Posted by on Jul 4, 2016 in Copywriting | 0 comments

You’re a Firework – Happy Fourth of July

I’ll be back in the office tomorrow but I hope if you are stateside you are enjoying the holiday weekend. Happy Fourth of July to all my fellow Americans. I am a pretty big fan of this song and I think it’s a lovely reminder that we are all capable of amazing feats. Never limit yourself because you are more capable than you realize. I hope you enjoy those...

Read More

Trademark Tips – Guest Blog

Posted by on Jul 1, 2016 in Copywriting | 9 comments

Trademark Tips – Guest Blog

Danielle Higby Storm is the owner of Firefly Fabrics and a member of one of the Facebook groups I administer, The Joyful Entrepreneur. We discuss a wide variety of topics that are important for small businesses but one of the most daunting, and often misunderstood, topics is the infamous trademark. What does it mean? Is it important? Should I do a trademark (or trademarks) for my company? I can tell you that The Write Assistant is in fact a trademarked name. I (happily) hired a lawyer that could take care of all...

Read More