Brexit: The British Exit

Posted by on Jun 29, 2016 in Copywriting | 4 comments

Brexit:  The British Exit

On June 23rd, 2016 British voters voiced their opinion on whether or not the UK should leave or remain in the European Union (EU). More than 30 million people voted with a turnout of approximately 71.8%, resulting in the highest turnout in a UK-wide vote since the 1992 general election. By now you already know that the country decided to leave the EU, with a close race of 52% in favor and 48% against. What has been termed the Brexit, or British Exit, has been the source of major contention and uncertainty in...

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Canada Post: Strike Imminent?

Posted by on Jun 27, 2016 in Copywriting | 4 comments

Canada Post:  Strike Imminent?

Sellers in Canada are facing a possible delay in shipping due to a service disruption, caused by an ongoing labor dispute. This statement was emailed out to all Etsy sellers on June 24th, and it has since caused quite a bit of concern internationally. Significant delays are expected, but exactly how much is uncertain. The disruption is expected to affect all shipments to, within, and from Canada handled by Canada Post (Source: Etsy). At this time, it is truly up to you, as a seller, how to you want to move...

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SEO: Fourth of July

Posted by on Jun 24, 2016 in Copywriting | 2 comments

SEO:  Fourth of July

It’s not too late to capitalize on some last minute, patriotic shoppers! While you should have had your Fourth of July products up and ready to go at least a month in advance, sometimes we get overwhelmed and forget to make little tweaks. That is OK. Do you have any products in your shop that are red, white, or blue? How about anything that has a few stars or stripes? If you do and you haven’t adjusted your titles and tags yet, I’ve put together a short list of the twenty Fourth of July keywords and their...

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Christmas In July

Posted by on Jun 22, 2016 in Copywriting | 2 comments

Christmas In July

This is one of those unofficial holidays that has become a huge marketing opportunity for businesses large and small alike. Have you ever wondered why we celebrate Christmas in July though? It does seem a bit strange considering the religious holiday is traditionally celebrated in the middle of winter on December 25th. Some claim that this warm weather holiday was always a marketing ploy to spur sales during the summer, a time when sales are traditionally at their lowest. According to The Holiday Spot, the...

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Etsy Up Conference

Posted by on Jun 20, 2016 in Copywriting | 0 comments

Etsy Up Conference

Last week, Etsy announced it will be holding its first annual Etsy Up Conference in New York City from August 11th – 12th. This news shocked and excited many Etsy shop owners because it was somewhat unexpected. According to the Etsy website, “…hundreds of Etsy shop owners will gather in New York City for the first Etsy Up Conference, a two-day summit focused on empowering and connecting Etsy sellers.” Will you be one of those hundreds? This year I won’t be attending due to the short notice, but I will be eagerly...

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Happy Father’s Day

Posted by on Jun 17, 2016 in Copywriting | 0 comments

Happy Father’s Day

Sometimes words aren’t needed. Sometimes a video can capture emotions in a way that text just simply can’t and to that end I’d like to offer this short film as a way to say Happy Father’s Day. My father is a carpenter. Once upon a time he owned his own business. He sacrificed so that I could be the first in my family to pursue a college education and he is the best father in the world. I treasure each and every blue tongue (eating blueberries at The Big E), wild fish story (including that time I beat your record...

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Branding on Amazon

Posted by on Jun 15, 2016 in Copywriting | 0 comments

Branding on Amazon

I was amazed at the response I received from last week’s video about Etsy Rank. After talking to Dani Marie further, she encouraged me to share the Handmade Seller Magazine videos with my followers. So I’m excited to share another one of her videos that was first published in October of last year. While it may have been published quite a few months ago, the content is still very relevant to Amazon sellers. Handmade at Amazon is a unique platform for handmade sellers because you can optimize your site to reflect...

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Time Management: My Schedule

Posted by on Jun 13, 2016 in Copywriting | 0 comments

Time Management:  My Schedule

Time management is one of the most difficult skills to master for any small business owner, but it is an important one. I juggle my writing company with a full-time job in the medical field, and the only way I can do that is with good time management (and my trusty assistant). Several of my clients have asked me to put together a snapshot of what a typical day looks like for me. As I do the majority of my work on the weekends and evenings, it can vary, but the general routine remains the same. Each Sunday morning...

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Etsy Rank

Posted by on Jun 10, 2016 in Copywriting | 0 comments

Etsy Rank

Learning how to optimize your search listings on Etsy is no easy task. The good news is that there are quite a few resources out there to help you learn how to accomplish this major endeavor. Etsy Rank is one such program that can help you figure out where your listings actually rank. Dani Marie, the CEO of the Handmade Seller Magazine, is one such resource, and she regularly publishes videos on The Handmade Seller Magazine YouTube channel. In this short video, she details how to find your rank: If you enjoyed...

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2016 Wedding Trends

Posted by on Jun 8, 2016 in Copywriting | 4 comments

2016 Wedding Trends

Are you in the wedding industry? If you are, you have probably been ramping up your marketing for a few months now. Photographers, event planners, and caterers are all pretty set right now, but there is still time for other small business owners to get in on the wedding season. Party favors, gifts, and decorations are always big sellers and sometimes brides shop last minute. Earlier this year, Glamour magazine put out their annual predictions for top wedding trends for the 2016 season. I’ve been watching this...

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Elevator Pitch Tips

Posted by on Jun 6, 2016 in Copywriting | 3 comments

Elevator Pitch Tips

What do you do? It’s usually one of the first, if not the very first, questions that strangers ask each other when they are getting to know each other. Our careers often define who we are as people, which is why entrepreneurs sometimes struggle to find the words to describe their lives. How can you explain that you spend hours each day scrolling the internet, not for fun (well sometimes for fun), but for market research, networking, and inspiration? How do you explain that your Pinterest, Twitter, and Facebook...

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Law of Attraction: Seeing Shamrocks

Posted by on Jun 3, 2016 in Copywriting | 1 comment

Law of Attraction:  Seeing Shamrocks

How many of you are familiar with the Law of Attraction? Well, I wasn’t too familiar with it myself until recently. I struggle with positive thinking. I am prone to anxiety and, like most creatives, often struggle with confrontation or negativity; more often than not the worst case scenario is where I go to first in my mind. The Law of Attraction states that if you think positive thoughts, positive experiences will follow. It really is all about having a positive mindset and practicing a life full of gratitude....

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Flourish Conference Recap

Posted by on Jun 1, 2016 in Copywriting | 0 comments

Flourish Conference Recap

This past weekend I spent four amazing days with men and women from all around the country for the 2016 Flourish Gathering. Flourish is a one of a kind online coaching program that doesn’t just teach e-commerce sellers how to sell, but rather it teaches them how to flourish in life and business alike. Sarah Sewell is the mastermind behind it all, and I am lucky to be part of the team along with Dani Marie and Heather Jones. We had a series of experts come in and give presentations ranging from 30 minutes to 120...

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