Seller Spotlight: Jack and Jills

Posted by on May 16, 2016 in Copywriting | 2 comments

Seller Spotlight:  Jack and Jills

Us Weekly is a nationally recognized magazine that specializes in celebrity gossip, trending concepts, and everything entertaining. You can imagine my surprise and extreme pleasure when a client of mine was featured in an issue last week. Melissa Woodward is the proud owner of Jack and Jills. She offers Southern-inspired lifestyle items including personalized gifts, party décor, and my personal favorite: Larger than life Yardzee games. I had quite a lot of fun researching the keywords for this particular product and coming up with an engaging description that hit on the nostalgia of family game night.

Us Weekly chose this product, out of all the possibilities out there on the great world wide web, to feature alongside seven other “Backyard Delights.” Let’s just take a minute to really appreciate what that means. Out of thousands of products, her outdoor game set was chosen as a must have for your families’ summer fun.


While I may have had the unique distinction of writing her product description and researching her titles and tags (Etsy SEO), Melissa holds all of the glory here. I’ve said it once, and I’ll say it again: It does not matter if you have the best copy in the world if your product can’t sell itself.

Well done, Melissa.

You have a phenomenal product that has been nationally recognized, and it was because of your hard word, dedication, photography skills, and presentation. I can’t wait to see what you come up with next!
If you would like to see more of Melissa’s products you can check out her Facebook and Etsy pages here:

Facebook: Jack and Jills

Etsy: Jack and Jills

If you know you need to get a Yardzee set now, then I’d highly encourage you to purchase them before wedding season gets into full swing:

The Yardzee Set!

If you want to purchase the actual magazine, look for this cover:


  1. 5-22-2016

    After I initially commeented I seem to have clicked the -Notify me
    when new comments are added- checkbox and now each time a comment is added I get 4
    emails with the same comment. Is there a way you can remove
    me from that service? Kudos!

    • 5-22-2016

      Good evening! I am unable to change your personal notification settings but if you go back into this blog you should be able to unclick the setting you originally selected. Let me know if that works.

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