Memorial Day

Posted by on May 30, 2016 in Copywriting | 0 comments

Memorial Day

I am currently traveling back home to the great state of Utah. If you have been following my live tweeting, then you already know I spent the weekend in Atlanta at the Flourish Conference. I met more amazing people than I can even begin to describe. I learned more than I hoped to learn. I loved speaking to this dynamic group of men and women. I will be giving a full trip report on Wednesday once I am back in my office. Today though, I wanted to focus on Memorial Day. Memorial day is a federal holiday (here in the...

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Live Tweeting

Posted by on May 27, 2016 in Copywriting | 0 comments

Live Tweeting

I finally made it! After two flights with a layover, I have finally landed in Atlanta, Georgia for the Flourish 2016 Gathering! Let the good times roll! This Memorial Day weekend I will be live tweeting this event. What is live tweeting you may ask? It is publishing a series of tweets (on your Twitter account) chronicling an event as it happens. This is a fantastic way to engage with your followers on a live and bite-sized scale. While I won’t be sharing content that is proprietary to the other presenters, I will...

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Branding With Swag

Posted by on May 25, 2016 in Copywriting | 6 comments

Branding With Swag

Tomorrow I will be packing my bags and heading to Atlanta, Georgia: The land of peaches, sweet tea, and proper manners. While I have never been to Atlanta before, I did live in Virginia for a few years, and I am excited to return to the South. I am one of the keynote speakers for the Flourish 2016 Gathering and will be presenting on small business biographies. As one of the presenters, I was provided the unique opportunity to include some of my branded swag in a gift bag all attendees will receive. I wanted to...

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Business Networking

Posted by on May 23, 2016 in Copywriting | 6 comments

Business Networking

The definition of networking: A socioeconomic business activity in which businesspeople and entrepreneurs meet to form business relationships to recognize, create, act upon business opportunities, share information, and seek potential partners for ventures. Well that is a mouthful, isn’t it? Before the advent of the internet, Facebook, LinkedIn, Twitter, Instagram, and every other social media platform, networking was a little more difficult. Word of mouth and who you knew were key components to finding new...

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Pinterest Parody

Posted by on May 20, 2016 in Copywriting | 3 comments

Pinterest Parody

I know this is not a new video by any means, but I love it so much I wanted to share it anyway. This particular video skewers the memes associated with Pinterest, Washi tape, gold spray paint, and general crafting crazes, set to the tune of Taylor Swifts’ “Shake it Off.” WhatsUpMoms boasts over 1 million subscribed viewers and is dedicated to sharing content that inspires moms while also making them laugh. New content airs three times weekly, but with literally hundreds of previous videos to scroll through, you...

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Sell the Solution

Posted by on May 18, 2016 in Copywriting | 17 comments

Sell the Solution

So many of my clients get tongue tied when it is time to write product descriptions. They are intimately involved in their creation, so it seems obvious what makes them so great. Of course, customers should buy this product! Why wouldn’t they? There are many reasons why a customer would want to buy your item, but there are probably an equal (if not larger) amount of reasons why they wouldn’t want to buy it. One of the most basic recommendations in sales is to sell the solution, not the product. What does that...

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Seller Spotlight: Jack and Jills

Posted by on May 16, 2016 in Copywriting | 2 comments

Seller Spotlight:  Jack and Jills

Us Weekly is a nationally recognized magazine that specializes in celebrity gossip, trending concepts, and everything entertaining. You can imagine my surprise and extreme pleasure when a client of mine was featured in an issue last week. Melissa Woodward is the proud owner of Jack and Jills. She offers Southern-inspired lifestyle items including personalized gifts, party décor, and my personal favorite: Larger than life Yardzee games. I had quite a lot of fun researching the keywords for this particular product...

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Shop Updates on Etsy

Posted by on May 13, 2016 in Copywriting | 5 comments

Shop Updates on Etsy

Etsy Shop Updates were introduced as a way to increase engagement between Etsy sellers and their followers. This unique approach allows you to upload and share photos through the Sell on Etsy app (available for both iOS and Android devices) so that you can encourage customers to see what is new with your business. Etsy recommends using this feature to show works in progress, highlight new items, or displaying your items in use to generate ideas for potential customers. I personally have not used this feature...

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ISO Jewelry

Posted by on May 11, 2016 in Copywriting | 41 comments

ISO Jewelry

I am a huge proponent of supporting small business whenever possible, which is why on occasion I’ll use my blog as my personal shopping platform. Right now I’m in search of jewelry! I will be presenting as one of the keynote speakers for the 2016 Flourish Meet Up in Atlanta this Memorial Day weekend. This is a phenomenal conference that will be held at The Georgian Terrace hotel with professional photograph opportunities, over sixty attendees, and other industry experts. Let’s just say this would be a great...

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Happy Mother’s Day

Posted by on May 9, 2016 in Copywriting | 2 comments

Happy Mother’s Day

Yesterday was Mother’s Day! What did you do to celebrate? While I may be a few thousand miles away from my mother, the miracles known as cell phones and the internet make it so we’re never truly apart. For those of you who aren’t familiar with my mama, I’m going to take a minute to put her in the spotlight. My mother is an amazing woman. She instilled a sense of entrepreneurship and excitement for creativity to my life. As the proud and accomplished owner of the Hummingbird Stained Glass...

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Don’t Be Afraid To Blog

Posted by on May 6, 2016 in Copywriting | 20 comments

Don’t Be Afraid To Blog

It might surprise you that even though I am a writer, for the longest time the idea of a blog scared me. Seriously. I spend a good portion of my day writing for others, so when it came time to turn the pen (or rather the keyboard) back onto me, I clammed up a bit. I know now that was a silly thing to do. Perhaps more importantly, it was a deleterious thing to do for my business. Blogging is good for business. Period. It creates content (not copy) and encourages discussion. So why wasn’t I blogging? I didn’t know...

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Client Question: Favorite Book?

Posted by on May 4, 2016 in Copywriting | 1 comment

Client Question:  Favorite Book?

Quite a few of my readers have put in some requests to learn a little more about me, Kateland, the lady behind the linguistic lessons. While I tend to be a fairly private person on social media, I do understand the value of connecting with my followers on a professional level and I want you to feel comfortable talking to me. I think it is important to answer some personal questions from time to time so this week I’m going to start answering your personal questions! This week a reader submitted the following...

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Mother’s Day Marketing: Last Minute Ideas

Posted by on May 2, 2016 in Copywriting | 0 comments

Mother’s Day Marketing:  Last Minute Ideas

This Sunday is May 8th, which means it is Mother’s Day. Sometimes the holidays sneak up on us, and that’s usually a bad thing for sellers. I wouldn’t worry too much because holidays often sneak up on our customers as well, and we can turn that to our advantage. Over the past several weeks you should have been running Mother’s Day promotions if this is a major holiday for your target market. If you don’t cater to mothers and families, you can disregard the rest of this blog and tune in on Wednesday for my next...

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