Do You Offer Discounts?

Posted by on Apr 29, 2016 in Copywriting | 15 comments

Do You Offer Discounts?

Do you offer discounts?

I’m asking you, blog reader: Do you have any discounts for me?

The question can catch you off guard, can’t it? Sometimes, especially for handmade sellers, the idea of offering discounts can chafe for some inexplicable reason. It makes you question your worth and the worth of your product. Did you price it properly? Why would a customer expect to get a discount from me? They wouldn’t ask for a discount at Walmart or Target!
Would they?

You might be surprised.

You might even be one of those people who have asked for discounts at Walmart, Target, or even a small business.

Before you react negatively to this question, consider two things:

1. Do you have any discounts?

2. If not, can you offer a discount?

I’m not saying that you have to give a discount to every person that asks for one, but sometimes even a small discount or promotion can push a possible customer into a confirmed customer. I will often hold hidden promotions on my social media pages. These are fantastic because they reward my regular customers and encourage new customers to follow me increasing my overall reach.

I would encourage you to think about creative ways to answer this question. I’d like to know if you do offer discounts (really, put them in the comments with links to your stores if you like) and what type of promotions gave you the best responses.

As for me, I have a hidden discount code for all of my readers that they can use right now! Simply type in the following code for a 5% discount on any service:

LoyalBlogReader

This code will be live until my next blog post on Monday, May 2nd.

15 Comments

  1. 9-6-2016

    I have an ongoing 10% off promotion with code FOUNDIT that anyone who reads my about page on Etsy can use. In three years, it’s only been used once. http://www.etsy.com/shop/madewithatwist

  2. 5-12-2016

    I am thankful for insight into a way of life that combines commerce and human interaction. There are a few se-eicvroriented professions here in the States where one has room to wax philosophical and prioritize human need over money. Unfortunately, they are few and far between. Ironically, it is the poorer paid who have the most to offer here.

  3. 4-29-2016

    I offer a $5 discount for customers who order a hand painted door hanger that I have never made before, I also give discounts to customers who have returned multiple times to show my appreciation! Another thing that I do is have contests where my followers can win completely free items, shipping and all.

  4. 4-29-2016

    I always give $2 off on all additional jewelry items purchased (the 2nd, 3rd, etc). I call it my ‘return customer discount’ because when customers come back they get $2 off every item! I have a lot of return customers and I wanted to treat them, but then I realized I liked the idea of extending it to new customers purchasing multiple items. http://www.instagram.com/happyfoxstudiojewelry

  5. 4-29-2016

    I always give $2 off on all additional jewelry items purchased (the 2nd, 3rd, etc). I call it my ‘return customer discount’ because when customers come back they get $2 off every item! I have a lot of return customers and I wanted to treat them, but then I realized I liked the idea of extending it to new customers purchasing multiple items.

    • 4-30-2016

      Do you work your discounting schedule into your fee schedule to compensate? I find it is important to consider how sustainable discounts are which is one of the reasons I offer them on a very limited basis.

  6. 4-29-2016

    Kateland, I offer a 10% discount for all Flourish members all the time.

    Use coupon code “FLOURISH”

  7. 4-29-2016

    1) I have discounts for customers who buy in bulk (I sell digital collage sheets = basically, graphic designs for jewelry), like 15% discount if purchase over $10 etc. I set it up so that people who buy even just 2 sheets can get a discount. If anyone is interested, a link to my shop: https://www.etsy.com/shop/KeilaGraphics (coupon codes in items’ description).

    2) Since I already have 4-tier discount system, I wouldn’t provide further discount unless it is some really “off-the-charts” huge order. However, I’m happy to provide free sample set if people ask.

    Generally, I think that bulk discounts or sales are a good idea – but I’m in favor of limited sales. Either have a special section of selected items on sale or provide discount for limited time. Having sale on whole shop or permanent discount on everything all the time seems to take away the incentive to buy the items on sale. (Different thing would be coupon code for returning customers, that’s where I’d offer permanent discount). That’s my 5 cents, I’m no marketing expert.

    • 5-3-2016

      I think your 4-tier system is a fantastic way to approach this issue.

  8. 4-29-2016

    I offer a coupon code for 10% off of products in my shop, as well as free shipping for customers with multiple orders! http://www.etsy.com/shop/sewcreationsboutique

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