Do You Offer Discounts?

Posted by on Apr 29, 2016 in Copywriting | 15 comments

Do You Offer Discounts?

Do you offer discounts? I’m asking you, blog reader: Do you have any discounts for me? The question can catch you off guard, can’t it? Sometimes, especially for handmade sellers, the idea of offering discounts can chafe for some inexplicable reason. It makes you question your worth and the worth of your product. Did you price it properly? Why would a customer expect to get a discount from me? They wouldn’t ask for a discount at Walmart or Target! Would they? You might be surprised. You might even be one of those...

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Dealing with Angry Customers

Posted by on Apr 27, 2016 in Copywriting | 5 comments

Dealing with Angry Customers

One of the free services I offer is assistance with disgruntled customers. Specifically, I help with negative review responses. Negative reviews happen to even the best of us. Unfortunately, when you own your own business, you will be faced with less than happy customers from time to time. How you respond to them defines what type of businessperson you are. Do you ignore negative responses? Do you get defensive and identify all the reasons why they are at fault? Or do you take a few deep breaths and realize that...

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Etsy Announcements and Categories

Posted by on Apr 25, 2016 in Copywriting | 15 comments

Etsy Announcements and Categories

Barely a month after my initial blog post, Etsy has gone and changed their algorithm for what feels like the hundredth time this year. We are only in April right? Previously the Etsy Shop Announcement was used to determine shop quality and help place overall ranking based on two things: 1. Was the Shop Announcement filled out with relevant text? 2. Did this text have any keywords? I think the Shop Announcement is still important to welcome customers to your digital storefront. Etsy, on the other hand, seems to...

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Grammar Resources

Posted by on Apr 22, 2016 in Copywriting | 0 comments

Grammar Resources

I know this is not the most popular topic. I know most people would rather not deal with the ins and outs of the English language and just focus on creating their product. Unfortunately, grammar is incredibly important, and if you want to run a successful business with a solid online presence, you need to consider how you are presenting yourself. To make this a little easier for you, I’ve put together a small list of grammar resources. I am not paid or endorsed in any way by these organizations; they are simply...

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Facebook Live: The Basics

Posted by on Apr 20, 2016 in Copywriting | 0 comments

Facebook Live:  The Basics

Facebook Live is an exciting tool for small business owners because it gives them the chance to connect with their followers on a whole new (and more personal) level. Live video through Facebook has actually been available since January 2016 to all iPhone users and was launched on a rolling basis. It was originally beta tested for an elite few in August 2015, and the response was overwhelmingly positive, hence the expansion over the last year or so. Facebook put together a few tips to increase the efficacy of...

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April Giveaway: Free SEO Services

Posted by on Apr 18, 2016 in Copywriting | 1 comment

April Giveaway:  Free SEO Services

Each month I offer my followers the chance to win free search engine optimization and writing services simply by participating on my Facebook page. If you have ever run a contest on your Facebook business page, then you know there are quite a few rules restricting what you can and can’t do. I’ve outlined a few requests for followers to complete, but the reality of it is that if you simply comment on my Facebook post, you will be entered for a chance to win this month’s prize. To read the full article on Facebook...

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Should Location Matter?

Posted by on Apr 15, 2016 in Copywriting | 3 comments

Should Location Matter?

Does location matter? Perhaps the question should be: Should location matter? Since November 2015, is seems that Etsy has thrown algorithm change after algorithm change at its users, and now the center of the controversy is whether or not geography should play a role in search findings. Many people are clamoring against the new change announced earlier this week, but if you have been paying attention, this isn’t so unexpected. What am I talking about? I’m talking about the use of buyer location as a search engine...

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Saving Stolen Content: Fast Media

Posted by on Apr 13, 2016 in Copywriting | 6 comments

Saving Stolen Content:  Fast Media

Earlier this week, Sears.com made headlines in the handmade world with allegations of stolen images, copy, and business names. There has been a lot of confusion and anger regarding this set of circumstances with very little information provided by the retailer. I would first encourage you to check www.sears.com to see if any of your items have been pirated. If they have not, then you can sit back, relax, and read the rest of this article so you can be abreast of the issue. Alibaba.com and Desercart.ae have been...

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My Gift to You

Posted by on Apr 11, 2016 in Copywriting | 1 comment

My Gift to You

Full disclosure: I am the (proud) editor of The Handmade Seller magazine. The Handmade Seller magazine is the brainchild of best-selling Amazon author Dani Marie (The Handmade Entrepreneur) and has been gracing digital displays since 2015. This magazine is unique in that it is the first completely digital magazine targeted towards handmade sellers. It is chock full of articles sourced from industry experts, clickable links, free downloads, and video tutorials. Our purpose is simple: A digital magazine that makes...

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Etsy Pattern: Pass or Fail?

Posted by on Apr 8, 2016 in Copywriting | 14 comments

Etsy Pattern:  Pass or Fail?

Should you, “Turn your Etsy shop into your own website with Pattern”? No. No, you should not. It is my humble opinion, after taking a few days to research and let the panic settle, that this is not a good move for Etsy sellers. On Tuesday April 5th, 2016, the same day the new layout was supposed to launch Etsy announced this website builder. As we already discussed, the layout changes may take up to a week for some sellers, and they are being rolled out on a somewhat random basis. So what is Pattern? Pattern is a...

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The New Look of Etsy

Posted by on Apr 6, 2016 in Copywriting | 6 comments

The New Look of Etsy

Yesterday, Etsy officially rolled out its new layout and algorithm changes. At least, yesterday Etsy tried to roll out its new layout. There have been more than a few hiccups which have resulted in some sellers stuck in the old view whereas others are pushing forward with the new layout without issue. Last night Etsy acknowledged there were some concerns with the launch and it may take up to one week for everyone to see the changes. Regardless of which side of the coin you fall on, I want to check in with you to...

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Magazines and Making Changes

Posted by on Apr 4, 2016 in Copywriting | 1 comment

Magazines and Making Changes

This week I wanted to introduce a few changes coming down the pipe for The Write Assistant blog. I’ve been posting every Monday, but over the next few weeks, you’ll notice I’ll be posting with greater frequency with a goal of three times weekly. The purpose of this is simple: I want to be a good resource for you. I want to answer your questions, connect with you personally and have a little fun in the process. To that end, I’d love to hear your feedback on some of the potential topics. Mondays will be written in...

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