Etsy SEO: An Introduction

Posted by on Mar 8, 2016 in Copywriting | 4 comments

Etsy SEO:  An Introduction

What is SEO?

SEO is the topic of countless articles, tutorials, and frustrations. But what is SEO exactly? Simply speaking, SEO can be defined as follows:

The process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.

I find it is important to remember that this acronym refers to a process, and it is not just one technique. It is a constellation of techniques to make sure that your site, your products, and your services are seen by your target audience. As a copywriter, I specialize in SEO techniques that focus on the text of a site and, in particular, the SEO for Etsy sites.

When Etsy sellers think of SEO, they often only consider the titles and tags, which while important, are only pieces of the puzzle. When optimizing your Etsy site, you want to concentrate on the following areas of text for the best results:

Shop announcement

Shop story

Shop policies

Product listings (titles, tags, and to a lesser degree descriptions)

In late 2015, Etsy underwent an algorithm change that included the quality of your text. Now it is important to have your shop announcement, story, and policy page filled out in its entirety with well-researched keywords sprinkled throughout. Having this content ranks your Etsy shop as higher quality than those that do not. I can also say that having these sections filled out gives potential customers a sense of professionalism and reassurance that is absolutely crucial for establishing trust in an online marketplace. Your titles and tags should reflect keywords that have been well researched (I am a fan of Google AdWords) and mimic what customers are actually searching for. You have up to 140 characters in the title and thirteen 20 character tags.

Over the course of the next several weeks, I’ll be discussing how to optimize each of these sections of text. If you have any questions or requests, feel free to post them in the comments below.


  1. 7-28-2016

    Note: As of Summer 2016 Etsy no longer ranks the Shop Announcement within their SEO and you can use their policies for a modest bump in visibility. You can read more about that here:

    Policy changes:

    Announcement changes:

  2. 3-25-2016

    Examples of items too think about (along witth these listed above) are illnesses
    affecting the vast majority of your workers, a union strike or employee
    stroll-out, lack of energy iin your building, a serious supplier failing tto
    ship on time, and so on.

  3. 3-11-2016

    Awesome read!”Thank you!

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