Etsy Titles: Commas or Dashes?

Posted by on Mar 28, 2016 in Copywriting | 21 comments

Etsy Titles:  Commas or Dashes?

I want to take a moment this week to address a very controversial topic in the land of Etsy: Title punctuation. Etsy titles contain 140 potential character spaces, and it is often a race to jam pack the most (and hopefully highest quality) keywords into this space. Punctuation is a hotly contested subject, simply because you have two schools of thought: 1. No punctuation (save the space for more words!) 2. Punctuation (structure the space) When I teach my clients, I try to teach them to find that fine balance...

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Etsy Policy Changes: Should You Care?

Posted by on Mar 21, 2016 in Copywriting | 2 comments

Etsy Policy Changes:  Should You Care?

Last week, Etsy caused quite a stir by announcing several algorithm changes that will be going live on April 5th, 2016. Among these changes is the introduction of boilerplate policies that will effectively replace your personally written policies if you chose to adopt them. I personally will not be adopting them because I do not feel they provide proper coverage to digital sellers. Should you adopt them? Well, that is a rather personal question. As you go through the information that is populating the Etsy...

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Etsy Shop Announcement

Posted by on Mar 14, 2016 in Copywriting | 2 comments

Etsy Shop Announcement

If you have an Etsy shop, chances are you have a few questions about the different sections of text. Last week I started my series on Etsy SEO (search engine optimization), and I mentioned several areas of text that get overlooked. Today we’ll be discussing the importance of the Etsy Shop Announcement. First of all, the Shop Announcement is an area of text located at the top of your shop page, just below your banner. The first few lines of text are easily viewed by customers, but they must click the box if they...

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Etsy SEO: An Introduction

Posted by on Mar 8, 2016 in Copywriting | 4 comments

Etsy SEO:  An Introduction

What is SEO? SEO is the topic of countless articles, tutorials, and frustrations. But what is SEO exactly? Simply speaking, SEO can be defined as follows: The process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. I find it is important to remember that this acronym refers to a process, and it is not just one technique. It is a constellation of techniques to make sure that your site, your products, and your...

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